Nationwide Marketing
 

Search Engine Marketing and SEO

Search engine marketing enhances your web presence while increasing traffic with top online rankings and higher search engine placement. Nationwide Marketing is leading SEO company headquartered in San Diego California. Our internet marketing team provides quality and result driven marketing campaigns that can be customize online to promote your company's niches.

Search Engine Optimization is the method or system implemented to increase website traffic and unique visitors, SEO refers to a marketing skill that is used to improve web ranking, targeting appropriate keywords, matching the description to the content of your site. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases on the search engines, particularlyYahoo, MSN and Google—the three most popular search engines.

Here are a few search engine optimization techniques:

Meta Tags

Keyword Research

The most important meta tag is the TITLE tag. Search engines index the title tag and make it one of the most important factors in the ranking process. Try to incorporate two to three of your most focused keywords in this tag and have the contents of this tag also be your main heading. Put your main heading in a H1 tag to help add weight to it. Add your keywords in the KEYWORDS tag and a brief description of your page in the DESCRIPTION tag. Use unique meta tags for each page on your site.

To make sure that your pages are search engine friendly, do keyword research before writing your site content. Wikipedia defines keyword research as a discipline embraced and used by search engine optimizers to allow them to determine which search terms people are actually entering into the search engines when conducting a search. Once you’ve researched the keywords, focus on 3 to 5 keywords for each page. Read our article Effective Keyword Research for more information on keyword research.

Add Weight to Focused Keywords on Your Web Pages

Link Architecture (Site Navigation)

The best way to highlight your focused keywords and give them weight in SERPs is to include them in your META title tag (discussed next), H1 tags and in ordered and unordered (numbered and bulleted) lists. Other effective ways of adding weight include using the keywords in anchor text (text inside links on your pages) and enclosing them in <STRONG> and <U> tags.

Search engines use the links within your website to crawl and index the pages to which those links point. Text links spider the best.

Use cascading style-sheets (CSS) to stylize your site navigation. It will look nice to site visitors and still be search engine friendly.

Use Link Titles on Hyperlinks

In all the hyperlinks on your pages, use link titles. The best way to describe a link title is by giving an example:

<a href="http://www.seasidecapitalgroup.com" title=”Seaside Capital Group”>Seaside Capital Group</a>. This adds weight to the keywords "Seaside Capital Group".

Dynamic Websites

E-commerce sites, portals and other large sites are generally dynamic sites. When the pages for dynamic sites are built and the information is delivered back to a web browser the links the URLs created often contain characters such as "?, $, @, %, &". Search engines have problems with these types of URLs.

Here are ways you can work around this problem:

Cold Fusion: Reconfigure your Cold Fusion setup to replace the "?" in a query string with a '/' and pass the value to the URL. The browser interprets that as a static URL page.

CGI Scripts: Write a script that strips out all the information before the query string and set the balance of the information equal to a variable. You can then use that variable in your URL address.

Apache: The mod_rewrite module allows you to translate query strings into URL addresses that search engine spiders can follow.

Microsoft Internet Information Server (IIS): ISAPI Rewrite is available for IIS servers to make the URLs on your dynamic pages more search engine friendly.

Active Server Pages: XQASP offers a product that will automatically remove the query strings from your .asp pages and replace them with "/" marks.

PHP: For a URL like: http://www.widgets.com/product.php?categoryid=1&productid=10

Put this in your .htaccess file:

To get: http://www.widgets.com/productrs.php/categoryid/1/productid/10/

Change the above .htaccess code for your particular circumstances. This example is for a common e-commerce store, and it only works if your site is hosted on a UNIX or Linux server.