Nationwide Marketing

Podcasts to Promote Your Business Online

Nationwide Marketing company offers online marketing solutions with podcasts, blogs, SEO services and press releases.

Podcasting takes its name from Apple's popular iPod line of products, but it isn't limited at all to iPod listeners and can indeed be an exciting and creative new way for you to promote your business. It can be used to supercharge your company press release that you share internally with your employees or your online press release that you share with the world.

If you have experts on particular topics, you can create programs giving advice and guidance or opinions on important industry topics. You can also host discussion groups that might include your own staff, customers, suppliers and industry consultants. You can also incorporate audio feedback from your customers on your products and services. The possibilities for podcast applications are pretty much endless.

What is a podcast?

A "podcast" is a pre-recorded audio or video program that's posted to a website and is made available for download so people can listen to them on personal computers, MP3 players or mobile devices. Podcasts are announced via an RSS (Really Simple Syndication) feed. Listeners can either download the MP3 files to their computers, or subscribe to your RSS feed (via "Podcatching" software like iTunes). Then, when you post a new podcast, your subscriber's podcatching software is automatically updated with the new content.

Compatible Video Formats

iPod and iPhone players are compatible with MPEG-4 (H.264/MPEG-4 AVC) and QuickTime video formats (.mov). Zune players are compatible with MPEG4 (in .mp4, .m4v and .mov containers), H.264 (in .mp4, .m4v and .mov containers), and WMV (.wmv), ASF (.asf). If your target audience is people using portable players, encode your videos in MPEG4.

Google Reader, Bloglines and Thunderbird will not let you view the video from their user interface. The user has a choice to download the podcast video and view it from their computer or, click the link to the original article to view the video directly from the website. iTunes downloads the entire podcast video file before playing it. iTunes is compatible with QuickTime MOV, MP4, M4V and MPG formats.

MP3 is the generally accepted standard for audio podcasts.

Can I produce my podcast myself?

With the right recording equipment and basic skills in editing and recording, it is possible to produce podcasts yourself using widely available software for production and distribution. But, it's probably a good idea to pay to use the services of a production house or audio engineer to assure that professional quality. PodWorx, Inc. is a company that professionally produces podcasts.

100% Efficiency - content is only downloaded by listeners on an opt-in basis

Customers who subscribe to your podcast can automatically receive new content without having to go to a specific site to download tie file. Every time you create new content, the latest podcast is automatically delivered to subscribers via widely available software, so you will not have to worry about sending them an e-mail to download a new MP3.

Increasing Market Reach

Because listeners subscribe to content they are specifically interested in, podcasting is a marketing tool that reaches a highly-targeted and high-value audience. By keeping your customers informed, updated, and aware of information that is of value to them, podcasts provide a regular form of communication that can increase marketing reach and visibility, as well as build customer loyalty.

Producing a Podcast Takes Planning and Commitment

According to a 2006 survey by PodTrac, reliability, which is the delivering of a new episode when promised/as scheduled, is a top five podcast attribute to those surveyed. This means that if you say you're going to distribute a new podcast episode every three weeks, you must keep your word. Check PodWorx article The Four P's of Podcasting® to learn the basics of planning and putting together a podcast. And visit Apple's website to see their Podcaster Tech Specs and learn how to submit your podcast to iTunes.