Nationwide Marketing

Embedding Video Adds Value to Your Website and May Increase Search Rankings

According to comScore, nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 billion online videos during the month. YouTube accounts for 98 percent of the video views on all Google sites. YouTube hosts 83.4 million videos. It dominates because it is a video-sharing site. The secret of video search optimization is video sharing.

Video Integration Improves Search Engine Results to Enhance the Visitor Experience

Improving Page Rankings by Embedding Video

Video is the direction of the search engines. It is added value content that keeps users on your site longer and keeps them coming back for more. Integrating video into your website or blog increases the amount of time that visitors spend on your site, which makes your site "sticky". And, the stickier your site it, the higher the search engine rankings.

Many people embed videos they find on YouTube on their sites to help with search engine rankings because they show up in natural search results. This is a good idea, but it's also a good idea to host your own videos on your site so that you have control of the URL optimization, the title optimization, and the optimization of the description. Here are some tips for creating a video on your website and analyzing its performance:

  • Create an engaging, custom video that has a clear and concise call to action.

  • Make sure your video is in Adobe ShockWave Format (SWF) format. Don't use Active X controls.

  • Use Google Video sitemaps and available variables. Make sure all your videos are fed to Google via the sitemap.

  • Build a page for every video you produce. Optimize the page with the tags, content, keywords, file name. Use a constant video description that is keyword rich across all sites.

  • Use analytics to test how long people are staying on the page. If a video is 6 minutes, and people are staying for 42 seconds - you have a problem.

  • Produce more than one version of a video and use A/B variant testing to determine which videos gain the best response.

  • Use thumbnails and include your call to action in your thumbnail.

  • Provide well-placed and meaningful metadata. Use a cleaner to remove irrelevant Meta data. Use only one video per page and have plenty of text.

  • PureVideo is a video search engine. To optimize for it add keyword rich Meta data. Push out a media rss/mrss feed on a regular basis. Contact and submit video to search engines.

Embedding Video On Your Website

Embedding a YouTube video is easy—you just copy the code they give you and paste it into your page. Here is some sample code for embedding your own video on a web page:

The above code works in all browsers, but is not XML compliant. The following is XML-compliant, but doesn't work in IE6:

MRSS Feeds

A MRSS feed is a RSS module for syndicating multimedia files (such as pictures, podcasts, audio and video) in RSS feeds. It was designed in 2004 by Yahoo! and the Media RSS community. It adds several enhancements to RSS enclosures. Media RSS is used by content publishers to feed media files into Yahoo! Video Search, a feature of Yahoo! Search, which allows users to search for video files. Media RSS allows for a much more detailed description of the content to be delivered to the subscriber than is covered by the RSS standard.