Website navigation continues to be regarded as a critical element for search engine optimization and visitor activity.  Easy to follow navigation is essential to guide visitors through your website.  Site visitors need assistance finding the offer or service that you are promoting online. This also helps search engine spiders define what content is important to the website’s offers.  Google recommends that search marketing professionals develop websites that provide a “home page” which is in most cases is the most popular URL on the site and it’s usually the origin for many visitors being directed by search engine results.

o    Utilize text in navigation links

o    Implement a naturally outline of navigation that is fluid

o    Repeat a row of internal links throughout the site

o    Add a HTML sitemap link on your home page using an XML Sitemap file