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Our search marketing company is headquartered in San Diego, but we provide internet marketing solutions for global, national and local search engine marketing.

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Nationwide Marketing is well versed on the latest search engine optimization updates. We understand how critical SEO is for organic lead generation strategies and we do not cut corners with quick-fix techniques that will get you short-lived high rankings. We provide copywriting, web development and website promotions to maximize search engine rankings.

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Link Building Strategies

30th October 2008

Google and Yahoo! have been working hard over the past several years to clean up web spam, and discredit websites that use questionable tactics to increase rankings.  In fact, search engines have been penalizing websites, and filtering link publishers since at least 2002. Back then filtering paid linking was much more selective and wasn’t nearly as sophisticated as the operations running today.

Increasing your website’s link popularity is vital to the growth of your online brand, at least for most of us. Unfortunately, many traditional best practice link building models have come under fire. Rather than simply discrediting paid links Google has taken action to penalize in varying degrees some websites that participate in certain link building type programs. Generally these penalties are at the keyword-level, affecting only one phrase, which is much better than a site-wide penalty.  Directory registration is one example. There are many ethical ways to build links using directories, but unfortunately the layman webmaster can’t tell the difference between a valuable link-passing directory, and one which has been filtered in Google. Often, the filtered directories still have PageRank and pages indexed in the Google database.  Read Complete Visibility Article > Article written by Joe Griffin

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