For the last several months, a large team of Google engineers have been working on a new search engine project.  Google is making an effort to improve the “search” experience with the “next-generation architecture” for their online search engine. It’s the 1st step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. Google is calling on web developers and SEO programmers test ride the new engine and then provide feedback.  

Google wants feedback on the differences between the present search results and the SERPS in the new system. They are also interested in higher-level feedback (“These types of sites seem to rank better or worse in the new system”) in addition to “This specific site should or shouldn’t rank for this query.” Google said their engineers will read and consider the feedback, but will not be able to reply to the comments directly.Here’s how to offer feedback to Google: Go online and visit http://www2.sandbox.google.com/.   Check out the search results page and look for the link at the bottom of the page that says “Dissatisfied? Help us improve.” Roll over and click on that link.  Google encourages people to provide detailed feedback in the comments box and then include the word “caffeine” somewhere in the text box.  Sign up now to have the latest search engine marketing to me emailed you.

comScore released their January 2009 report on search market share, and reported that Yahoo rose and that Google’s share declined month to month.  In December 2008, Google had a 63.5% share, but in January, they dropped down to a 63% share. Yahoo gained month to month with a gain from 20.5% to 21.0%.

Google Sites led the U.S. core search market in December with 63.0% of the searches conducted, followed by Yahoo! Sites (21.0%), Microsoft Sites (8.5%), AOL LLC (3.9%) and Ask Network (3.7%). In any event, you need to understand this is month to month and you need to look at the numbers over time. So I wouldn’t jump to any conclusions after looking at the monthly numbers.

In a recent SEO Chat article, Terri Wells discusses about the obstacles of content theft online.  Web copywriting and the security needed to protect your content can be challenging and frustrating, but unfortunately it’s a reality that search marketing professionals simply have to deal with.  Wells tells a story about finding published articles that were posted on someone else’s website with no permission or authorization for republishing the copy written articles.

Stealing content, also known as e-thieving is a serious problem that dilutes the original article with no compensation while damaging any search engine optimization that should be benefitting the author.  Quite often the duplicate content can cause each site to be penalized by Google, Yahoo or MSN.  So even the original business publishing the article on their website can be penalized for the duplicate content even though somebody ripped off their genuine writing.  Many of this e-thievery has become profitable in the advent of Adsense, an revenue sharing affiliate program offered by Google.  Wells points out that if the website is hosted in the US, that laws were created to protect you and your website.  Nationwide Marketing supports SEO Chat and their content writers.

Ø  Read the Original SEO Article-  Thwarting Content Theft Written By: Terri Wells