SEO Marketing - Lead Generation

Local Search

admin — Thu, 11 Mar 2010 16:04:07 +0000

Local Search is critical piece to the SEO puzzle. Local search is on the rise as more and more consumers are using the internet to find business services by city, county and state. Nationwide Marketing offers SEO services with local advertising expertise. Our search marketing company provides customized campaigns with Internet Yellow Pages and local business directories in an effort to enhance your image on a local level. If you need help converting your website for mobile users, Nationwide can hep you format and optimze for local search success.

Our local search team can help you precisely reach the best audience locally. We can help you get ranked higher on local directories like Google, Yahoo and the Yellow Pages with organic SEO and paid search solutions. Take advantage of our expertise optimizing websites for local search success.

Landing Pages Critical for SEO Conversions

admin — Thu, 11 Mar 2010 00:31:54 +0000

One of the key components for successful SEO and lead generation is a good landing page. We recommend insightful key-word driven copyright with a “call to action” and solid landing page that makes it easy for your website visitor to give you information or make a decision that could help they buy your product or services. Landing pages are essential for improving conversion rates for email and search engine marketing campaigns.

The best conversion typically occurs when the landing page and content complement each other and Nationwide Marketing can help you with web design and SEO. For a free SEO or PPC evaluation call 888-271-9581 ext 103.

Raising Revenues with Google AdSense

admin — Thu, 11 Mar 2010 00:14:32 +0000

Many businesses are overwhelmed with internet marketing and maximizing revenue opportunities with Google Adsense. Google posted some advice to help answer question with the free reporting tool, Google Analytics. If you link your AdSense account with Analytics, you willl be in a position to view detailed reports that can help enlighten you for raising conversion rates and increasing revenues.

Here are some of the things you can do with the data available within Google Analytics:

Discover where to focus your optimization efforts
Identify specific pages in the ‘Top AdSense Content’ report that generate a high number of pageviews but aren’t earning you as much. These pages would be a great place to start applying our optimization tips to increase your revenue.
Analyze trends in your AdSense performance
Understand how your earnings vary during different times of the day and different days of the week with the ‘AdSense Trending’ report. Use this data to plan events on your website, such as when to make your next big announcement, or when to avoid performing site maintenance.
Compare revenue generated by different types of users
With the new ‘AdSense Revenue’ tab, you can view your revenue based on user language and location, or see how much you’re earning from new visitors versus existing ones. This information can help you understand where your users are coming from, and whether you should try launching a multilingual version of your site.

SEO campaigns typically take 90- 120 days to realize search engine marketing efforts, so PPC with Google, MSN and Yahoo may be a good idea to jump-start your business with leads. Nationwide Marketing also offers pay per click management that helps you increase your lead totals and conversions cost effectively. For a free SEO or PPC evaluation call 888-271-9581 ext 103.

Nationwide Marketing Endorses Omniture

admin — Tue, 09 Mar 2010 18:47:48 +0000

Omniture is trusted leader for online marketing metrics and analytics. Nationwide Marketing recommends Omniture for businesses that are serious about maximizing their website traffic for increased sales. We promote their marketing strategy of maximizing opportunities by analyzing web visitors.

Their web analytics measure customer behavior while driving innovation to ensure loyalty with your clients or customers in respect to internet marketing. The Omniture Online Marketing Suite helps SEO marketers inspect customer insight in an effort to create a more relevant and personal online experience. This is a great solution for direct marketing companies looking to increase website sales quickly.

Bryan Eisenberg, co-author of best-selling books “Call To Action,” and “Waiting For Your Cat to Bark,” and Sherry Lin, the Senior Manager of Web and Business Analytics for the social news site Digg.com, share their experiences on building meaningful segments from your customer pool and catering the online experience to each segment specifically.

Internet Marketing Insight:

See the formula for better website conversion
How Digg appeals varies to segments and why visitors keep coming back
4 main psychographics to use to begin segmentation

Stop talking about improving the web traffic and focus on increasing conversion rates. Learn the conversion secrets to serve more relevant content on your website. Take action and Watch this Free OMTR Webinar.

Nationwide Marketing for Result Driven SEO

admin — Tue, 02 Mar 2010 16:58:19 +0000

The SEO team at Nationwide Marketing understands how search engines rank websites and our search engine optimization solutions will help you rank higher than you key competitors. We will help you build powerful, relevant links that enhance your search engine rankings. Our SEO strategies will increase your web traffic by placing a priority on organic search engine listings.

If you need quick results, Nationwide Marketing can optimize your website for a productive pay-per-click campaign. We will help you analyze you website architecture while improving your visitor experience that increase conversions as well. Nationwide will give your landing pages as tune-up that will also raise conversions quickly. Our SEO team will set up site analytics to track and measure performance in an effort to maximize ROI for search engine marketing. Call 888-271-9581 x-103 and one of our friendly search marketing experts will provide a no cost SEO evaluation on your website.

Converting Online Prospects into Customers

admin — Fri, 29 Jan 2010 23:40:08 +0000

Search engine marketing is more than just adding links and joining the social networks. Tracking and measuring conversion rates is an essential step to effective SEO. There are several key factors in successfully converting online prospects into customers. Call to Action -- Increasing your relevant traffic is critical and making an attractive offer can enhance the quality of your web traffic. Increasing general traffic doesn’t always increase sales online and usually it’s a lost opportunity.

Watch Google Website Optimizer Video

Conversion rates should be measured regularly to effectively manage and leverage your web traffic. Increasing your conversion rate takes time, but is imperative to realize your sales potential online. Maximizing a higher percentage of website visitors to act on your intended “Call to Action” is a profitable practice.

> Define your Call to Action

> Integrate an effective landing page to make it easy for prospects to act on your offer

> Use web analytics, track and evaluate conversion rates

> Change up your offers to see what motivates the visitors

Internet Marketing Grows 46% Globally

admin — Thu, 28 Jan 2010 16:46:12 +0000

Internet marketing continues to grow rapidly worldwide. The global search engine market showed “extraordinary” growth last year, expanding by 46% between December 2008 and December 2009, according to a new report from comScore.

In news that could provide a significant boost to search engine marketing, there were 131 billion searches conducted by people over the age of 15 from home and work locations last month. The United States was the largest individual search market, accounting for 22.7 billion, or 17%, of all queries. China was in second place with 13.3 billion searches, followed by Japan and the UK.

Google remained the dominant force in the market, handling 87.8 billion searches in December, or 66.8% of all queries. This was 58% higher than its search volume for December 2008, comScore said. Yahoo! came second with 9.4 billion searches, followed by Chinese search engine Baidu with 8.5 billion.

Microsoft sites, including the Bing search engine launched in May 2009, were fourth with 4.09 billion searches, up 70% on December 2008.

Free Website Analysis for Better Search Engine Ranking!

admin — Thu, 21 Jan 2010 22:00:08 +0000

Is Your Website Ranked at Number One in The Search Engines? When your website is ranked highly in all of the major search engines, you benefit from more internet exposure and increased traffic online. SEO is the most important keys to your company’s success with internet marketing. Your business goes from being unseen or ranked very low to a very high ranking, making you sales 24/7.

At no cost to you, our search engine optimization experts will run a ranking report showing you exactly where your website currently stands in all the major search engines. Then we will email you our analysis report along with the recommendations of how we can increase your ranking, and improve your websites traffic dramatically!

Nationwide Marketing offers lead generation and search engine marketing strategies led by Bryan Dornan that will benefit your bottom line. Please call 760-579-9336 and we will send you an SEO proposal based on your keywords, needs and goals.

PPC Versus SEO for a New Site?

admin — Thu, 21 Jan 2010 21:21:55 +0000

In a recent Web Pro News article, Chris Crum proposed the question, “Is Pay Per Click more important than Search Engine Optimization for a new website?” The published article considered the debate over what is better between search engine optimization and pay-per-click. Of course both should be used typically, but on a recent panel at SES Chicago, participants were asked to pick a side to highlight the benefits of each compared to the other. Certainly PPC with Google is a great way to jump-start your site with lead generation, but long term that PPC model can prove to be much more costly than white-hat search engine optimization. The general consensus seems to be that you should use both when possible, but that SEO is better for the long term, and PPC is better for quick results.

Google Rolls Out Mortgage Comparison Ads

admin — Wed, 20 Jan 2010 00:17:15 +0000

A new mortgage marketing service from Google allows consumers to compare multiple offers from lenders and brokers that are generated automatically when prospective applicants submit information about the mortgage loan they are seeking along with their credit rating. Unlike some similar services, Google’s AdWords Mortgage Comparison Ads enables borrowers to refine their criteria and request loan quotes anonymously. Lead Planet founder, Bryan Dornan thought it was a good idea. In a recent interview, Dornan said, “Google bringing together the technology vendors for the mortgage industry makes sense.” He continued, “The fact that Google is getting involved in mortgage lead generation says a lot about the mortgage industry.”

In October of 2009, Google launched Comparison Mortgage Ads in Beta test mode . Google moved Mortgage Comparison Ads out of the Beta test phase today, allowing three vendors to announce their roles in the project: Insight Lending Solutions, which is providing its PriceMyLoan pricing engine; Lead360, a lead management software provider; and Mortech, which provides both loan pricing and lead management services to lenders.

For a Free mortgage lead generation evaluation, call 888-271-9581- extension 103 and take advantage of our lead generation solutions.