Nationwide Marketing

Our search marketing company is headquartered in San Diego, but we provide internet marketing solutions for global, national and local search engine marketing.

Take advantage of our organic search strategies that will improve your search engine rankings and put your business on the world wide map!

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Nationwide Marketing is well versed on the latest search engine optimization updates. We understand how critical SEO is for organic lead generation strategies and we do not cut corners with quick-fix techniques that will get you short-lived high rankings. We provide copywriting, web development and website promotions to maximize search engine rankings.

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Yahoo is now displaying MSN/Bing paid and organic search listings for up to 25% of its search traffic in the United States. The move is part of a 10-year pact to take down search engine giant Google. Microsoft made good on a partnership it inked with Yahoo almost a year ago, seeding paid and organic search listings for up to 25% of Yahoo’s search traffic in the U.S.

httpv://www.youtube.com/watch?v=jt4nCR5n03o

Microsoft last July agreed to power Yahoo’s search engine and pay the company 88% of traffic acquisitions costs for the first five years of a 10-year deal. Yahoo would provide the worldwide sales force for both companies’ search advertisers.   Google commands a 66% search share in the U.S. Microsoft and Yahoo together would hold about 30%.

http://www.smartsearchstrategies.com/blog/index.php/2010/07/yahoo-displaying-bing-ads-in-paid-search/

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According to a new report from ComScore, Google saw its share of the U.S. search market fall to 62.6% in June, down from 63.7% in May. This is the 4th month in a row that Google has lost market-share as the Search Icon fell nearly 3% since reaching 65.5% share in February.

Yahoo Search! continued to rebound, reaching 18.9% share, up from 18.3% in May; the search engine company’s share is up from 16.8% in February.

Bing had 12.7% of the market in June, up from 12.1% in May; the company has increased its share of the market in each of the last 13 months, up from 8.4% in June 2009.

Among the also-rans, AOL (AOL) had 2.2% of the market, down from 2.3% in May, and 3.1% a year ago; Ask.com (IACI) had 3.6% share, flat with May, and down from 3.9% a year ago.

According to San Diego search engine optimization company Nationwide Marketing, consumers are more open to searching with Yahoo and Bing.  People are always looking for something different and both search engine companies offer consumers a different type of search experience.  The Nationwide spokesman said, “It’s not necessarily that consumers are migrating from Google because Yahoo and Bing are better — just different.”  See Smart Search Strategies Article > Google Loses Search Market Share to Yahoo and Bing

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Small business internet marketing continues to be centered on search engine marketing.  Organic search engine optimization, paid search and email marketing all play important roles in marketing online. By now most marketers understand that businesses are being limited if customers and prospects can’t find your website when searching online.  Search engine optimization help people find your website, through search inquiries on the major search engines like Google, Yahoo and Bing. However, the Internet is a saturated place and getting your website ranked high on the search engine results is an art and a fundamental process.

2010 is a great year for internet marketing because there are SEO companies like Nationwide Marketing and SEO tools are available to small businesses that want to improve their rankings online for relevant search terms and keywords.  Search engine optimization is an internet marketing technique that makes it possible for your website to get indexed, crawled and listed on the public search engines located on the World Wide Web.

Now you can buy your way to the top of “paid listings” but do you have enough budgeted to compete in the pay-per-click arena.  Most likely your company is looking to reduce marketing expenses rather than increase them.  That is why Nationwide Marketing understands small business internet marketing.  Whether you are a mortgage company or chiropractor, both businesses need more leads.  Nationwide provides lead generation services that produce cost effective results that help grow your business. We offer global, national and local search optimization because we understand that each business has different targeted markets.  Our SEO company can help you improve your search engine ranking with our proven SEO strategies and pay-per-click management.

Nationwide Marketing believes it is important to be a well-rounded SEO agency that provides both paid and organic search marketing solutions.  We have been a San Diego SEO company that offers premiere internet marketing solutions since 1999.  We have seen enormous changes over the years regarding internet marketing services and SEO strategies.  According to Nationwide founder, Bryan Dornan, “Back in the day it was all organic search engine optimization.”  In the 90’s there were no paid search results and Yahoo had the biggest market-share for search.” Dornan continued, “Times have changed as Google now has 70% of the search market and paid search now plays an important role in search engine marketing.”  The lastest trend for SEO has been online reputation management. The future of search marketing is unlimited and our SEO team is excited to help your business get top page placement on Google, Bing and Yahoo.

2010 Search Engine Marketing Solutions

  • Organic Search Engine Optimization
  • Online Copywriting
  • Link Building
  • Local Search Optimization
  • Pay-Per-Click Management
  • Google Adwords Strategies
  • Online Reputation Management

San Diego SEO News

Yesterday, Carlsbad marketing company, SEO Inc, announced that their search marketing team achieved Google AdWords Certified Partner status.  The new Google AdWords Certification program replaced the Google Advertising Professionals program.

San Diego SEO Company Achieves Google AdWords Certified Partner Status

The new Adwords certification is more difficult to attain.  The program was created to require more advanced knowledge and understanding for certification.  You truly need to be an expert on Google Adwords and be able to demonstrate the best practices for managing AdWords accounts. SEO Inc. is solid company that has provided innovative SEO tools that search marketers all over the world have been using for years.

Finding the best SEO company for your business can be a process.  Years ago, small business internet marketing was easier.  In fact getting ranked high on the search engine was not even that difficult. Times have changed and companies like Google have increased the intelligence of the search engines. Now getting your website ranked on the first page of Google, Bing or Yahoo is not so easy. Google created a system called PageRank that determines which websites are the most appropriate and helpful for each relevant search term.  There are several types of internet marketing that you should know about.

  • Organic Search Engine Optimization
  • Paid Search Engine Marketing

The goal of search engine optimization is to best organize and place a priority on your website so that the search engines evaluate your website’s content and rank your site for the relevant keywords.  SEO optimizes the webpages with useful descriptions that help improve your ranking online. As service providers, many SEO companies offer their clients more than they can actually deliver.  This is why so SEO has a questionable reputation in the business world.

You need to find a SEO specialist who has a solid track record from trusted sources.

  • Local Search Optimization
  • Comprehensive Keyword Analysis
  • PPC Management
  • Social Media Marketing
  • Reputation Management

Most of the top internet marketing agencies will not offer SEO services for businesses that are not will to invest $50,000.  Nationwide Marketing specializes in small business internet marketing, so contact us for a free website evaluation to improve your search engine rankings.

In a recent article, Submit Express discusses some of the new changes happening in the search engine industry. They talked about three key areas of search engine optimizationthat must be addressed in order for SEO campaigns to be successful. The 1st key component is “On-Site Factors”, which takes into account how “search engine friendly” a site’s overall structure is. This involves many site architecture factors including how easily the site can be indexed, if it uses Flash vs. HTML and if shopping carts are search-engine friendly.

The second important factor of SEO is website content. They note how important it is to have compelling content on the website that makes an impact.  This means having a proper keyword density along with making sure that the keywords are also used in titles and meta tags. It’s also important to have the right keywords highlighted: striking a balance of keywords in different competitive ranges will allow you to see short-term and long-term SEO growth.

The third key component of SEM is link building. They stress how important having both in-bound and out-bound links adds strength to your site in the eyes of search engines — it gives your site credibility and respect. However, this doesn’t mean that you should concentrate on just having the highest number of links possible! It’s critical to think about the quality of your links as well. In many cases, one high-level link can be more effective than several lower-level links.

There are several new factors that are changing the SEO industry and none are more important than social media. Every day, millions of people communicate with social media tools like Facebook and Twitter. Reaching these people can be a critical component of any online marketing campaign. However, any social media strategy needs to be more sophisticated than creating a FaceBook or Twitter page and posting your company’s latest specials.  Ideally, social media and SEO search engine marketing campaigns can be effective together while strengthening each other. A high-quality social media campaign that is interactive and engages audiences can increase in-bound links and improve search engine rankings. At the same time, applying smart SEO practices to social media content will increase the reach and visibility of your social media outreach.  Read the original article online at http://www.submitexpress.com/

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One of the key components for successful SEO and lead generation is a good landing page.  We recommend insightful key-word driven copyright with a “call to action” and solid landing page that makes it easy for your website visitor to give you information or make a decision that could help they buy your product or services.  Landing pages are essential for improving conversion rates for email and search engine marketing campaigns.

The best conversion typically occurs when the landing page and content complement each other and Nationwide Marketing can help you with web design and SEO.  For a free SEO or PPC evaluation call 888-271-9581 ext 103.

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Many businesses are overwhelmed with internet marketing and maximizing revenue opportunities with Google Adsense.  Google posted some advice to help answer question with the free reporting tool, Google Analytics.  If you link your AdSense account with Analytics, you willl be in a position to view detailed reports that can help enlighten you for raising conversion rates and increasing revenues.

Here are some of the things you can do with the data available within Google Analytics:

  • Discover where to focus your optimization efforts
    Identify specific pages in the ‘Top AdSense Content’ report that generate a high number of pageviews but aren’t earning you as much. These pages would be a great place to start applying our optimization tips to increase your revenue.
  • Analyze trends in your AdSense performance
    Understand how your earnings vary during different times of the day and different days of the week with the ‘AdSense Trending’ report. Use this data to plan events on your website, such as when to make your next big announcement, or when to avoid performing site maintenance.
  • Compare revenue generated by different types of users
    With the new ‘AdSense Revenue’ tab, you can view your revenue based on user language and location, or see how much you’re earning from new visitors versus existing ones. This information can help you understand where your users are coming from, and whether you should try launching a multilingual version of your site.

SEO campaigns typically take 90- 120 days to realize search engine marketing efforts, so PPC with Google, MSN and Yahoo may be a good idea to jump-start your business with leads.  Nationwide Marketing also offers pay per click management that helps you increase your lead totals and conversions cost effectively.  For a free SEO or PPC evaluation call 888-271-9581 ext 103.

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Omniture is trusted leader for online marketing metrics and analytics.  Nationwide Marketing recommends Omniture  for businesses that are serious about maximizing their website traffic for increased sales. We promote their marketing strategy of maximizing opportunities by analyzing web visitors.

httpv://www.youtube.com/watch?v=p85wDpRrzTc

Their web analytics measure customer behavior while driving innovation to ensure loyalty with your clients or customers in respect to internet marketing. The Omniture Online Marketing Suite helps SEO marketers inspect customer insight in an effort to create a more relevant and personal online experience.  This is a great solution for direct marketing companies looking to increase website sales quickly.

Bryan Eisenberg, co-author of best-selling books “Call To Action,” and “Waiting For Your Cat to Bark,” and Sherry Lin, the Senior Manager of Web and Business Analytics for the social news site Digg.com, share their experiences on building meaningful segments from your customer pool and catering the online experience to each segment specifically.

Internet Marketing Insight:

  • See the formula for better website conversion
  • How Digg appeals varies to segments and why visitors keep coming back
  • 4 main psychographics to use to begin segmentation

 

Stop talking about improving the web traffic and focus on increasing conversion rates.  Learn the conversion secrets to serve more relevant content on your website. Take action and Watch this Free OMTR Webinar.

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The SEO team at Nationwide Marketing understands how search engines rank websites and our search engine optimization solutions will help you rank higher than you key competitors.  We will help you build powerful, relevant links that enhance your search engine rankings. Our SEO strategies will increase your web traffic by placing a priority on organic search engine listings.

If you need quick results, Nationwide Marketing can optimize your website for a productive pay-per-click campaign.  We will help you analyze you website architecture while improving your visitor experience that increase conversions as well.  Nationwide will give your landing pages as tune-up that will also raise conversions quickly.  Our SEO team will set up site analytics to track and measure performance in an effort to maximize ROI for search engine marketing.  Call 888-271-9581 x-103 and one of our friendly search marketing experts will provide a no cost SEO evaluation on your website.

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Search engine marketing is more than just adding links and joining the social networks.  Tracking and measuring conversion rates is an essential step to effective SEO.  There are several key factors in successfully converting online prospects into customers.  Call to Action – Increasing your relevant traffic is critical and making an attractive offer can enhance the quality of your web traffic.  Increasing general traffic doesn’t always increase sales online and usually it’s a lost opportunity. 

Watch Google Website Optimizer Video

httpv://www.youtube.com/watch?v=XJT9TCqzw4U

Conversion rates should be measured regularly to effectively manage and leverage your web traffic. Increasing your conversion rate takes time, but is imperative to realize your sales potential online. Maximizing a higher percentage of website visitors to act on your intended “Call to Action” is a profitable practice.

> Define your Call to Action

> Integrate an effective landing page to make it easy for prospects to act on your offer

>  Use web analytics, track and evaluate conversion rates

> Change up your offers to see what motivates the visitors

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Is Your Website Ranked at Number One in The Search Engines?  When your website is ranked highly in all of the major search engines, you benefit from more internet exposure and increased traffic online.  SEO  is the most important keys to your company’s success with internet marketing. Your business goes from being unseen or ranked very low to a very high ranking, making you sales 24/7.

At no cost to you, our search engine optimization experts will run a ranking report showing you exactly where your website currently stands in all the major search engines. Then we will email you our analysis report along with the recommendations of how we can increase your ranking, and improve your websites traffic dramatically!

Nationwide Marketing offers lead generation and search engine marketing strategies led by Bryan Dornan that will benefit your bottom line. Please call now and we will send you an SEO proposal based on your keywords, needs and goals.

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SEO Changes for Google in 2010

07th January 2010

A recent article in Web Pro News discussed the upcoming changes in search engine optimization for 2010.  Of course, the search industry is constantly changing, and that means SEO marketing, lead generation and businesses must adapt. This is always made abundantly clear at the change of each year as the previous year is reflected upon, and predictions about trends in the upcoming year are discussed. SEO consultants understand that adaptation and ongoing education are crucial. The problem is that businesses don’t always understand just how much the search landscape actually does change. This can present a whole different set of challenges for both the small business and SEO professionals.

Web Pro News highlights some of the things you should keep in mind:

ü  Site Speed

ü  Personalized Search

ü  Universal Search  

ü  Real-Time Search

ü  Changes in Local

We recommend staying informed and take advantage of a free SEO consultation from Nationwide Marketing.

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Today, Nationwide Marketing announced the partnership of the Mortgage Lead Vault who is a direct lead provider specializing in mortgage leads, to provide comprehensive, private label mortgage lead generation services. Nationwide Marketing will provide Mortgage Lead Vault with technology and internet marketing precision for outsourcing for American consumers to compare mortgage loan quotes online. The lead marketing services will include customer service, loan approvals, underwriting guidelines and article publishing. Nationwide will help drive additional web traffic to the online portal of Mortgage Lead Vault targeting lead types such as, conventional, conforming, jumbo, FHA and VA mortgage products.

Mortgage Lead Vault is an online company that matches consumers with mortgage lending professionals who compete for their home loan business. The company provides an end-to-end loan shopping experience from customer acquisition to loan disclosure capabilities. The mortgage lead company, which also works with lenders, brokers and loan modification law firms to help distressed homeowners refinance and modify loans in their portfolios, is a licensed mortgage lender authorized to conduct business nationwide.

Our goal is to provide customers a seamless lending experience from start to finish and the Nationwide Marketing will become an important partner in that effort for the Mortgage Lead Vault business.” “We are excited to support Mortgage Lead Vault and their focus on connecting qualified borrowers with their online loan quote process and its exceptional commitment to the better closing conversions for loan officers,” said Sanford Sarconi, regional manager,  for Mortgage Lead Vault.   According to Nationwide’s founder, Bryan Dornan, “Nationwide Marketing is committed to working with Mortgage Lead Vault to enhance the experience of consumers shopping for home loans online.”

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For the last several months, a large team of Google engineers have been working on a new search engine project.  Google is making an effort to improve the “search” experience with the “next-generation architecture” for their online search engine. It’s the 1st step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. Google is calling on web developers and SEO programmers test ride the new engine and then provide feedback.  

Google wants feedback on the differences between the present search results and the SERPS in the new system. They are also interested in higher-level feedback (“These types of sites seem to rank better or worse in the new system”) in addition to “This specific site should or shouldn’t rank for this query.” Google said their engineers will read and consider the feedback, but will not be able to reply to the comments directly.Here’s how to offer feedback to Google: Go online and visit http://www2.sandbox.google.com/.   Check out the search results page and look for the link at the bottom of the page that says “Dissatisfied? Help us improve.” Roll over and click on that link.  Google encourages people to provide detailed feedback in the comments box and then include the word “caffeine” somewhere in the text box.  Sign up now to have the latest search engine marketing to me emailed you.

Click to Call live transfer lead solutions remain one of the best methods for maximizing organic SEO and Pay-Per-Click campaigns with your website.  Lead generation specialists can offer companies a combination of live chat and Click to Call wherein live operators escalate visitor from chat to voice to close high-value sales or resolve complex service issues. 

 

 

 

Click to Call technology connects internet visitors with live operators and sales people with the click of a button.  Voice broadcasting support is imperative for integrating websites to 3rd party lead generation systems.  Take advantage of web based support from experienced voice broadcasting companies.  These technology companies offer lead capture capabilities and queue placement features as a high-end telephone system, without expensive hardware investments and maintenance fees.  Mortgage Lead generation companies like the Lead Planet have reported significant results for their clients.

 

When online visitors enter their telephone number to click to talk, Click to Call automatically routes the request to the agent and as soon as an agent accepts the request, the call is placed, connecting the customer and agent immediately. It eliminates frustrating wait times, busy signals and annoying IVR loops by bypassing traditional phonee lines. Real-time queue placement indicators with Click to call have the ability to display accurate wait times online so visitors know exactly when to expect the call that is transferred automatically with the voice broadcasting technology.

Live Lead Transfer Company can refer you to lead generation companies that are dedicated to marketing, outbound dialing and the entire live transfer process consisting of real time daily monitoring of each agent’s sales and customer service performance. Many lead generation companies have the call center facilities to provide live telephone operators with local telephone number in most major countries including the United States, Canada, United Kingdom, France, Australia, France, Spain, Italy, Ireland, Germany, India, China, Vietnam and many more countries.

What if we told you that you could make thousands of dollars a week without investing any money for internet advertising or search engine marketing?

What if I told that we could get you top placement for any keyword terms on any of the search engines for less than $100?

You may have received email from “SEO marketers” stating that Google, Yahoo, MSN and others were sending them hundreds of new customers every week at no cost! They send you unsolicited emails with subject lines like, “Make Money On Google…While You’re Sleeping…Or Get top placement on Yahoo and Google for nothing?

I certainly hope you let those go into your junk email bin, because these SEO marketing claims are ridiculous and the sources are clearly not credible.  Search engine optimization and internet advertising takes a lot of content, relevant links and careful planning and execution.  To achieve high ranking search engine rankings, you have to provide quality original content with accurate meta-tags and extremely good timing.  Yes SEO can be done, but it doesn’t happen overnight and it certainly is not free.

According to a recent RINF article, Google Trends continue to indicate that the demand for SEO has tripled in recent years, including the topic being a frequent search in Google News, again with a steady climb in searches. With SEO companies and online marketing reporting a significant increase n demand for their search engine optimization services and finally has started to connect with the mainstream.  Comparison searches in Google Trends for celebrity names, TV shows and pop artists still produce much larger search volumes, as expected.

 

 

Search Engine Optimization techniques do work.  According to marketing executive, Joe Koller, “Successful SEO is a marketing strategy that involves promotions and value added content, not black-hat tricks that gen your website banned.”  Koller continued, “SEO marketing firms like Nationwide Marketing and Bruce Clay can get your company’s website visible online.”

 

Take a quick snapshot of a search for ‘SEO’ in Google Trends demonstrates how more and more people are searching for a new way to market their Internet business. Search Engine Optimization provides a simple solution for companies to increase their internet traffic, which can introduce lead generation, improved customer service and enhance your image online. RINF News announced a SEO video series that offers over 30 videos from beginner to expert.  They explain the SEO basics, like achieving high 1st page rankings for relevant search terms.

comScore released their January 2009 report on search market share, and reported that Yahoo rose and that Google’s share declined month to month.  In December 2008, Google had a 63.5% share, but in January, they dropped down to a 63% share. Yahoo gained month to month with a gain from 20.5% to 21.0%.

 

Google Sites led the U.S. core search market in December with 63.0% of the searches conducted, followed by Yahoo! Sites (21.0%), Microsoft Sites (8.5%), AOL LLC (3.9%) and Ask Network (3.7%). In any event, you need to understand this is month to month and you need to look at the numbers over time. So I wouldn’t jump to any conclusions after looking at the monthly numbers.

 

Is Google News dropping publishers from their index? In a recent SEO article, several posts were noted from the Google News Help forum. There are a handful of threads from upset publishers, including two large threads here and here.  Jason Dowdell, Founder & Editor of MarketingShift.com was one of those publishers who noticed his site being dropped by Google News. Dowdell’s site had been in Google News for over four years now and as of today, but now his content is no longer getting picked up. In addition, Dowdell was quoted in the article saying, he no longer sees the “News” tab in Google Webmaster Tools Diagnostics area. To me, that is a clear sign that his site is no longer syndicated by Google News.  As you can see, the last article indexed by Google News from MarketingShift.com was from yesterday, even though, MarketingShift.com has new articles today.

 

 

Read the complete article.

Dowdell may be afraid that Google is ranking the smaller sites and not valuing the smaller publishers enough.  “Google doesn’t value the small publishers who work hard to produce quality content day in and day out.” Jason told me that he, “personally spent $25k a year for the past 4 years on MarketingShift, by employing full time writers because we wanted to make sure we remained in Google News and abided by their quality content guidelines.”  Mr. Dowdell suspects that Google is dropping the small publishers to help “save the newspaper business.” 

 

Nationwide Marketing has been unable to verify that Google is devaluing publishers.

 

 

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