One of the key components for successful SEO and lead generation is a good landing page.  We recommend insightful key-word driven copyright with a “call to action” and solid landing page that makes it easy for your website visitor to give you information or make a decision that could help they buy your product or services.  Landing pages are essential for improving conversion rates for email and search engine marketing campaigns.

The best conversion typically occurs when the landing page and content complement each other and Nationwide Marketing can help you with web design and SEO.  For a free SEO or PPC evaluation call 888-271-9581 ext 103.

Many businesses are overwhelmed with internet marketing and maximizing revenue opportunities with Google Adsense.  Google posted some advice to help answer question with the free reporting tool, Google Analytics.  If you link your AdSense account with Analytics, you willl be in a position to view detailed reports that can help enlighten you for raising conversion rates and increasing revenues.

Here are some of the things you can do with the data available within Google Analytics:

• Discover where to focus your optimization efforts
  Identify specific pages in the ‘Top AdSense Content’ report that generate a high number of pageviews but aren’t earning you as much. These pages would be a great place to start applying our optimization tips to increase your revenue.
• Analyze trends in your AdSense performance
  Understand how your earnings vary during different times of the day and different days of the week with the ‘AdSense Trending’ report. Use this data to plan events on your website, such as when to make your next big announcement, or when to avoid performing site maintenance.
• Compare revenue generated by different types of users
  With the new ‘AdSense Revenue’ tab, you can view your revenue based on user language and location, or see how much you’re earning from new visitors versus existing ones. This information can help you understand where your users are coming from, and whether you should try launching a multilingual version of your site.

SEO campaigns typically take 90- 120 days to realize search engine marketing efforts, so PPC with Google, MSN and Yahoo may be a good idea to jump-start your business with leads.  Nationwide Marketing also offers pay per click management that helps you increase your lead totals and conversions cost effectively.  For a free SEO or PPC evaluation call 888-271-9581 ext 103.

Omniture is trusted leader for online marketing metrics and analytics.  Nationwide Marketing recommends Omniture  for businesses that are serious about maximizing their website traffic for increased sales. We promote their marketing strategy of maximizing opportunities by analyzing web visitors. 

Their web analytics measure customer behavior while driving innovation to ensure loyalty with your clients or customers in respect to internet marketing. The Omniture Online Marketing Suite helps SEO marketers inspect customer insight in an effort to create a more relevant and personal online experience.  This is a great solution for direct marketing companies looking to increase website sales quickly.

Bryan Eisenberg, co-author of best-selling books “Call To Action,” and “Waiting For Your Cat to Bark,” and Sherry Lin, the Senior Manager of Web and Business Analytics for the social news site Digg.com, share their experiences on building meaningful segments from your customer pool and catering the online experience to each segment specifically.

Internet Marketing Insight:

• See the formula for better website conversion
• How Digg appeals varies to segments and why visitors keep coming back
• 4 main psychographics to use to begin segmentation

 

Stop talking about improving the web traffic and focus on increasing conversion rates.  Learn the conversion secrets to serve more relevant content on your website. Take action and Watch this Free OMTR Webinar.

The SEO team at Nationwide Marketing understands how search engines rank websites and our search engine optimization solutions will help you rank higher than you key competitors.  We will help you build powerful, relevant links that enhance your search engine rankings. Our SEO strategies will increase your web traffic by placing a priority on organic search engine listings. 

If you need quick results, Nationwide Marketing can optimize your website for a productive pay-per-click campaign.  We will help you analyze you website architecture while improving your visitor experience that increase conversions as well.  Nationwide will give your landing pages as tune-up that will also raise conversions quickly.  Our SEO team will set up site analytics to track and measure performance in an effort to maximize ROI for search engine marketing.  Call 888-271-9581 x-103 and one of our friendly search marketing experts will provide a no cost SEO evaluation on your website.

Search engine marketing is more than just adding links and joining the social networks.  Tracking and measuring conversion rates is an essential step to effective SEO.  There are several key factors in successfully converting online prospects into customers.  Call to Action -- Increasing your relevant traffic is critical and making an attractive offer can enhance the quality of your web traffic.  Increasing general traffic doesn’t always increase sales online and usually it’s a lost opportunity. 

Watch Google Website Optimizer Video

Conversion rates should be measured regularly to effectively manage and leverage your web traffic. Increasing your conversion rate takes time, but is imperative to realize your sales potential online. Maximizing a higher percentage of website visitors to act on your intended “Call to Action” is a profitable practice.

> Define your Call to Action

> Integrate an effective landing page to make it easy for prospects to act on your offer

>  Use web analytics, track and evaluate conversion rates

> Change up your offers to see what motivates the visitors

Is Your Website Ranked at Number One in The Search Engines?  When your website is ranked highly in all of the major search engines, you benefit from more internet exposure and increased traffic online.  SEO  is the most important keys to your company’s success with internet marketing. Your business goes from being unseen or ranked very low to a very high ranking, making you sales 24/7.

At no cost to you, our search engine optimization experts will run a ranking report showing you exactly where your website currently stands in all the major search engines. Then we will email you our analysis report along with the recommendations of how we can increase your ranking, and improve your websites traffic dramatically! 

Nationwide Marketing offers lead generation and search engine marketing strategies led by Bryan Dornan that will benefit your bottom line. Please call 760-579-9336 and we will send you an SEO proposal based on your keywords, needs and goals.

A recent article in Web Pro News discussed the upcoming changes in search engine optimization for 2010.  Of course, the search industry is constantly changing, and that means SEO marketing, lead generation and businesses must adapt. This is always made abundantly clear at the change of each year as the previous year is reflected upon, and predictions about trends in the upcoming year are discussed. SEO consultants understand that adaptation and ongoing education are crucial. The problem is that businesses don’t always understand just how much the search landscape actually does change. This can present a whole different set of challenges for both the small business and SEO professionals.

Web Pro News highlights some of the things you should keep in mind:

ü  Site Speed

ü  Personalized Search

ü  Universal Search  

ü  Real-Time Search

ü  Changes in Local

We recommend staying informed and take advantage of a free SEO consultation from Nationwide Marketing.

Today, Nationwide Marketing announced the partnership of the Mortgage Lead Vault who is a direct lead provider specializing in mortgage leads, to provide comprehensive, private label mortgage lead generation services. Nationwide Marketing will provide Mortgage Lead Vault with technology and internet marketing precision for outsourcing for American consumers to compare mortgage loan quotes online. The lead marketing services will include customer service, loan approvals, underwriting guidelines and article publishing. Nationwide will help drive additional web traffic to the online portal of Mortgage Lead Vault targeting lead types such as, conventional, conforming, jumbo, FHA and VA mortgage products.

Mortgage Lead Vault is an online company that matches consumers with mortgage lending professionals who compete for their home loan business. The company provides an end-to-end loan shopping experience from customer acquisition to loan disclosure capabilities. The mortgage lead company, which also works with lenders, brokers and loan modification law firms to help distressed homeowners refinance and modify loans in their portfolios, is a licensed mortgage lender authorized to conduct business nationwide.

Our goal is to provide customers a seamless lending experience from start to finish and the Nationwide Marketing will become an important partner in that effort for the Mortgage Lead Vault business.” “We are excited to support Mortgage Lead Vault and their focus on connecting qualified borrowers with their online loan quote process and its exceptional commitment to the better closing conversions for loan officers,” said Sanford Sarconi, regional manager,  for Mortgage Lead Vault.   According to Nationwide’s founder, Bryan Dornan, “Nationwide Marketing is committed to working with Mortgage Lead Vault to enhance the experience of consumers shopping for home loans online.”

For the last several months, a large team of Google engineers have been working on a new search engine project.  Google is making an effort to improve the “search” experience with the “next-generation architecture” for their online search engine. It’s the 1st step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. Google is calling on web developers and SEO programmers test ride the new engine and then provide feedback.  

Google wants feedback on the differences between the present search results and the SERPS in the new system. They are also interested in higher-level feedback (“These types of sites seem to rank better or worse in the new system”) in addition to “This specific site should or shouldn’t rank for this query.” Google said their engineers will read and consider the feedback, but will not be able to reply to the comments directly.Here’s how to offer feedback to Google: Go online and visit http://www2.sandbox.google.com/.   Check out the search results page and look for the link at the bottom of the page that says “Dissatisfied? Help us improve.” Roll over and click on that link.  Google encourages people to provide detailed feedback in the comments box and then include the word “caffeine” somewhere in the text box.  Sign up now to have the latest search engine marketing to me emailed you.

Click to Call live transfer lead solutions remain one of the best methods for maximizing organic SEO and Pay-Per-Click campaigns with your website.  Lead generation specialists can offer companies a combination of live chat and Click to Call wherein live operators escalate visitor from chat to voice to close high-value sales or resolve complex service issues. 

 

 

 

Click to Call technology connects internet visitors with live operators and sales people with the click of a button.  Voice broadcasting support is imperative for integrating websites to 3rd party lead generation systems.  Take advantage of web based support from experienced voice broadcasting companies.  These technology companies offer lead capture capabilities and queue placement features as a high-end telephone system, without expensive hardware investments and maintenance fees.  Mortgage Lead generation companies like the Lead Planet have reported significant results for their clients.

 

When online visitors enter their telephone number to click to talk, Click to Call automatically routes the request to the agent and as soon as an agent accepts the request, the call is placed, connecting the customer and agent immediately. It eliminates frustrating wait times, busy signals and annoying IVR loops by bypassing traditional phonee lines. Real-time queue placement indicators with Click to call have the ability to display accurate wait times online so visitors know exactly when to expect the call that is transferred automatically with the voice broadcasting technology.

Live Lead Transfer Company can refer you to lead generation companies that are dedicated to marketing, outbound dialing and the entire live transfer process consisting of real time daily monitoring of each agent’s sales and customer service performance. Many lead generation companies have the call center facilities to provide live telephone operators with local telephone number in most major countries including the United States, Canada, United Kingdom, France, Australia, France, Spain, Italy, Ireland, Germany, India, China, Vietnam and many more countries.

What if we told you that you could make thousands of dollars a week without investing any money for internet advertising or search engine marketing?

What if I told that we could get you top placement for any keyword terms on any of the search engines for less than $100?

You may have received email from “SEO marketers” stating that Google, Yahoo, MSN and others were sending them hundreds of new customers every week at no cost! They send you unsolicited emails with subject lines like, “Make Money On Google…While You’re Sleeping…Or Get top placement on Yahoo and Google for nothing?

I certainly hope you let those go into your junk email bin, because these SEO marketing claims are ridiculous and the sources are clearly not credible.  Search engine optimization and internet advertising takes a lot of content, relevant links and careful planning and execution.  To achieve high ranking search engine rankings, you have to provide quality original content with accurate meta-tags and extremely good timing.  Yes SEO can be done, but it doesn’t happen overnight and it certainly is not free.

According to a recent RINF article, Google Trends continue to indicate that the demand for SEO has tripled in recent years, including the topic being a frequent search in Google News, again with a steady climb in searches. With SEO companies and online marketing reporting a significant increase n demand for their search engine optimization services and finally has started to connect with the mainstream.  Comparison searches in Google Trends for celebrity names, TV shows and pop artists still produce much larger search volumes, as expected.

 

 

Search Engine Optimization techniques do work.  According to marketing executive, Joe Koller, “Successful SEO is a marketing strategy that involves promotions and value added content, not black-hat tricks that gen your website banned.”  Koller continued, “SEO marketing firms like Nationwide Marketing and Bruce Clay can get your company’s website visible online.”

 

Take a quick snapshot of a search for ‘SEO’ in Google Trends demonstrates how more and more people are searching for a new way to market their Internet business. Search Engine Optimization provides a simple solution for companies to increase their internet traffic, which can introduce lead generation, improved customer service and enhance your image online. RINF News announced a SEO video series that offers over 30 videos from beginner to expert.  They explain the SEO basics, like achieving high 1st page rankings for relevant search terms.

comScore released their January 2009 report on search market share, and reported that Yahoo rose and that Google’s share declined month to month.  In December 2008, Google had a 63.5% share, but in January, they dropped down to a 63% share. Yahoo gained month to month with a gain from 20.5% to 21.0%.

 

Google Sites led the U.S. core search market in December with 63.0% of the searches conducted, followed by Yahoo! Sites (21.0%), Microsoft Sites (8.5%), AOL LLC (3.9%) and Ask Network (3.7%). In any event, you need to understand this is month to month and you need to look at the numbers over time. So I wouldn’t jump to any conclusions after looking at the monthly numbers.

 

Is Google News dropping publishers from their index? In a recent SEO article, several posts were noted from the Google News Help forum. There are a handful of threads from upset publishers, including two large threads here and here.  Jason Dowdell, Founder & Editor of MarketingShift.com was one of those publishers who noticed his site being dropped by Google News. Dowdell’s site had been in Google News for over four years now and as of today, but now his content is no longer getting picked up. In addition, Dowdell was quoted in the article saying, he no longer sees the “News” tab in Google Webmaster Tools Diagnostics area. To me, that is a clear sign that his site is no longer syndicated by Google News.  As you can see, the last article indexed by Google News from MarketingShift.com was from yesterday, even though, MarketingShift.com has new articles today.

 

 

Read the complete article.

Dowdell may be afraid that Google is ranking the smaller sites and not valuing the smaller publishers enough.  “Google doesn’t value the small publishers who work hard to produce quality content day in and day out.” Jason told me that he, “personally spent $25k a year for the past 4 years on MarketingShift, by employing full time writers because we wanted to make sure we remained in Google News and abided by their quality content guidelines.”  Mr. Dowdell suspects that Google is dropping the small publishers to help “save the newspaper business.” 

 

Nationwide Marketing has been unable to verify that Google is devaluing publishers.

 

 

The Interactive Advertising Bureau and PricewaterhouseCoopers LLP today announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11% increase over the same period in 2007. While double-digit annual growth continues, the quarter-to-quarter curve remains relatively flat compared to recent past performance. The Q3 2008 figures, published in the IAB Internet Advertising Revenue Report, are 2% higher than the Q2 2008 results. Set against strong economic headwinds in the U.S. economy, Q3 2008’s $5.9 billion represents nonetheless the second-highest quarter results ever. For the first nine months of 2008, revenues totaled $17.3 billion, up from $15.2 billion in the same period a year ago and surpassing the record set in the first nine months of 2007 by nearly 14 percent.

 

 

The growth of interactive advertising that we’ve been experiencing over the past few years has stabilized due in large part to the difficult current economic climate,” said Randall Rothenberg, President and CEO of the IAB. “Interactive advertising continues to be the most measurable and cost-effective way to reach consumers, and we see more and more marketers seeking to harness its power.”

David Silverman, a partner at PricewaterhouseCoopers LLP, added that, “a weakening economy will continue to be a challenge to all forms of advertising-supported media. However, the Internet should be better poised to withstand the storm given its ability to combine performance-based advertising along with broad-based branding.” Search marketing continues to be the primary focus for internet advertising. Read the complete article >

Not too long ago, Google introduced a SEO tool called Website Optimizer that enables search marketing companies to test several variations of web pages and their performance with site visitors.  This helpful search engine optimization tool enables the programmers to see which version converts better.  Increasing conversion rates is one of the best ways for SEO webmasters to achieve better results quickly.  Test and optimize your new content to maximize conversions from search marketing.  As a leading search marketing firm, Nationwide recommends taking advantage of the free SEO tools because they provide cost effective marketing analysis and analytics.

o    Choose the specific content and web pages to test

o    Test website modifications with your visitors

o    Learn which alterations will increase conversion ratios 

Check Google’s Website Optimizer and achieve better results immediately.

 

In a recent SEO Chat article, Terri Wells discusses about the obstacles of content theft online.  Web copywriting and the security needed to protect your content can be challenging and frustrating, but unfortunately it’s a reality that search marketing professionals simply have to deal with.  Wells tells a story about finding published articles that were posted on someone else’s website with no permission or authorization for republishing the copy written articles.

 

 

 

Stealing content, also known as e-thieving is a serious problem that dilutes the original article with no compensation while damaging any search engine optimization that should be benefitting the author.  Quite often the duplicate content can cause each site to be penalized by Google, Yahoo or MSN.  So even the original business publishing the article on their website can be penalized for the duplicate content even though somebody ripped off their genuine writing.  Many of this e-thievery has become profitable in the advent of Adsense, an revenue sharing affiliate program offered by Google.  Wells points out that if the website is hosted in the US, that laws were created to protect you and your website.  Nationwide Marketing supports SEO Chat and their content writers.

Ø  Read the Original SEO Article-  Thwarting Content Theft Written By: Terri Wells

If you are into search engine marketing, we recommend joining this year’s Las Vegas PubCon.  This event boasts of sponsors like MSN and PRWeb that bring firsthand knowledge of where search technology is headed.  Last year the event reported over two thousand search marketing groups attended.  In addition, companies like Google, Position Tech and Web Pro News will few of the exhibitors to name a few.

As our many of our search guru colleagues may already know, the term Pub Conference came by Pandia when some eager activists from the Webmaster World discussion forum invited search engine marketers to a pub in London in 2001.  Since then PubCon has evolved into a SEO event that internet marketing enthusiasts won’t want to miss.  

No other online marketing conferences provide such a wide platform for search marketing. The next Webmaster World’s Search & Internet Marketing Conference will be held Nov 11-14 at the Las Vegas Convention Center in Las Vegas, Nevada.  Among the many topics covered, you will find organic search marketing, pay per click advertising, social web marketing, affiliate strategies, video search engine optimization, keyword research, local and mobile search, brand management, webhosting, link building and much more.

Remember that this environment is a great place to build a network of key contacts for search engine optimization and web development.