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Our search marketing company is headquartered in San Diego, but we provide internet marketing solutions for global, national and local search engine marketing.

Take advantage of our organic search strategies that will improve your search engine rankings and put your business on the world wide map!

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Nationwide Marketing is well versed on the latest search engine optimization updates. We understand how critical SEO is for organic lead generation strategies and we do not cut corners with quick-fix techniques that will get you short-lived high rankings. We provide copywriting, web development and website promotions to maximize search engine rankings.

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Google Instant

10th September 2010

Google announced a new search feature called Google Instant that show quick results as you type.  Google Instant will likely become increasingly important to search marketing, because not only will it roll out to more countries, but it will soon come to mobile and browser search boxes. Each of these factors will greatly increase how often Instant results are displayed.

How will Google Instant Effect Search Engine Optimization? Many SEO executives fear that Google Instant favors big business thus hindering search optimization practices for small businesses online.

The mobile factor actually has implications for Google retaining a substantial amount of mobile searches in general. The quicker Google can give results on any kind of query, the less reason users have to go to different apps to acquire certain information.

Google clearly said that ranking stays the same with Google Instant, but it will change the way people search. It will affect their search behavior, and that is what search marketers are going to have to think about more than ever. You should also consider that some people will simply deactivate the feature, leaving them open to Google’s standard results.

Many search engine marketing specialists seem to get complacent optimizing their website only for Google.  Search engine optimization is an ever-changing process, so it is imperative to stay up to speed on search engine marketing practices.  This week Yahoo! started featuring Bing results in their paid and organic search results.  Sure Google maintains 66% of the search market-share, but do they carry that market-share for your industry.  If you are a finance company, does the search market-share for video games really matter? Yahoo and Bing combine for 30% of the search engine market-share and that will likely increase as their partnership settles in.  In regards to SEO, both Google and Bing are prioritizing content more than ever.  Most search engine optimizers have figured out that linking campaigns are just as critical for maximizing search engine rankings.

httpv://www.youtube.com/watch?v=jt4nCR5n03o

With Microsoft’s ability to invest in talent and Yahoo’s ability to market, I wouldn’t bet against their new partnership.  Consumers like Yahoo’s look and feel and Bing has created a formidable search engine to compete with Google.  That’s not to say that Google won’t continue to produce a great search engine, but they will likely lose some search market-share in the next few years.  That’s why SEO specialists should stop overlooking the Google alternatives.  Search engine optimizing strategies should continue to promote “white-hat” SEO that is built on compelling content that is consumer-driven.  The Yahoo and MicroSoft merger is good for search because it will surely increase the competitiveness between Google and Yahoo that will only improve the search engines going forward.

Nationwide Marketing is a search engine marketing company that understands the SEO fundamentals for Bing, Google and Yahoo, so you are in good hands developing a long term strategy with our search team.

Small business internet marketing continues to be centered on search engine marketing.  Organic search engine optimization, paid search and email marketing all play important roles in marketing online. By now most marketers understand that businesses are being limited if customers and prospects can’t find your website when searching online.  Search engine optimization help people find your website, through search inquiries on the major search engines like Google, Yahoo and Bing. However, the Internet is a saturated place and getting your website ranked high on the search engine results is an art and a fundamental process.

2010 is a great year for internet marketing because there are SEO companies like Nationwide Marketing and SEO tools are available to small businesses that want to improve their rankings online for relevant search terms and keywords.  Search engine optimization is an internet marketing technique that makes it possible for your website to get indexed, crawled and listed on the public search engines located on the World Wide Web.

Now you can buy your way to the top of “paid listings” but do you have enough budgeted to compete in the pay-per-click arena.  Most likely your company is looking to reduce marketing expenses rather than increase them.  That is why Nationwide Marketing understands small business internet marketing.  Whether you are a mortgage company or chiropractor, both businesses need more leads.  Nationwide provides lead generation services that produce cost effective results that help grow your business. We offer global, national and local search optimization because we understand that each business has different targeted markets.  Our SEO company can help you improve your search engine ranking with our proven SEO strategies and pay-per-click management.

Optimizing Search Locally

28th June 2010

Optimizing your website for local search is important for many businesses.  Nationwide Marketing believes it is important to use good search engine optimization practices to maximize the internet globally and locally.  Search Engine Optimization is a process of perfecting your website so that search engines will rank your website high in the search engine indexes.  With millions of websites competing for top page results on the search engines, SEO has become a crucial step for internet marketing.  Organic search engine optimization is the process of optimizing a website for natural search engine results rather than paid search results.

Follow the SEO tips below for optimizing on the local level.  We will help you uncover where your website is ranked for the appropriate keywords.  Utilizing PPC advertising is one way to get your website traffic quickly while you wait for the organic and local search optimization to kick in.

Keyword Analysis- Keywords are a critical part of search engine optimization and for local search keywords may be even more important.  It is imperative that your website contain keywords that people are searching and the meta-tags should reflect the actual keywords for each specific page.  We offer a keyword analysis in an effort to maximize all of the keyword opportunities.  For local search optimization you will need to integrate city, county and regional phrases that are most relevant for your business.

When using keywords, think about what will be most helpful and useful to users of your website.  Using too many keywords is not good SEO, as the search engines may consider it as spam.  Keywords should flow naturally in the paragraphs. Nationwide Marketing has a team of copywriters that will conduct a keyword analysis looking for specific opportunities to enhance the search engine optimization of your website.  Good SEO highlights keywords into compelling content.

Finding the best SEO company for your business can be a process.  Years ago, small business internet marketing was easier.  In fact getting ranked high on the search engine was not even that difficult. Times have changed and companies like Google have increased the intelligence of the search engines. Now getting your website ranked on the first page of Google, Bing or Yahoo is not so easy. Google created a system called PageRank that determines which websites are the most appropriate and helpful for each relevant search term.  There are several types of internet marketing that you should know about.

  • Organic Search Engine Optimization
  • Paid Search Engine Marketing

The goal of search engine optimization is to best organize and place a priority on your website so that the search engines evaluate your website’s content and rank your site for the relevant keywords.  SEO optimizes the webpages with useful descriptions that help improve your ranking online. As service providers, many SEO companies offer their clients more than they can actually deliver.  This is why so SEO has a questionable reputation in the business world.

You need to find a SEO specialist who has a solid track record from trusted sources.

  • Local Search Optimization
  • Comprehensive Keyword Analysis
  • PPC Management
  • Social Media Marketing
  • Reputation Management

Most of the top internet marketing agencies will not offer SEO services for businesses that are not will to invest $50,000.  Nationwide Marketing specializes in small business internet marketing, so contact us for a free website evaluation to improve your search engine rankings.

In a recent article, Submit Express discusses some of the new changes happening in the search engine industry. They talked about three key areas of search engine optimizationthat must be addressed in order for SEO campaigns to be successful. The 1st key component is “On-Site Factors”, which takes into account how “search engine friendly” a site’s overall structure is. This involves many site architecture factors including how easily the site can be indexed, if it uses Flash vs. HTML and if shopping carts are search-engine friendly.

The second important factor of SEO is website content. They note how important it is to have compelling content on the website that makes an impact.  This means having a proper keyword density along with making sure that the keywords are also used in titles and meta tags. It’s also important to have the right keywords highlighted: striking a balance of keywords in different competitive ranges will allow you to see short-term and long-term SEO growth.

The third key component of SEM is link building. They stress how important having both in-bound and out-bound links adds strength to your site in the eyes of search engines — it gives your site credibility and respect. However, this doesn’t mean that you should concentrate on just having the highest number of links possible! It’s critical to think about the quality of your links as well. In many cases, one high-level link can be more effective than several lower-level links.

There are several new factors that are changing the SEO industry and none are more important than social media. Every day, millions of people communicate with social media tools like Facebook and Twitter. Reaching these people can be a critical component of any online marketing campaign. However, any social media strategy needs to be more sophisticated than creating a FaceBook or Twitter page and posting your company’s latest specials.  Ideally, social media and SEO search engine marketing campaigns can be effective together while strengthening each other. A high-quality social media campaign that is interactive and engages audiences can increase in-bound links and improve search engine rankings. At the same time, applying smart SEO practices to social media content will increase the reach and visibility of your social media outreach.  Read the original article online at http://www.submitexpress.com/

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Local Search

11th March 2010

Local Search is critical piece to the SEO puzzle.  Local search is on the rise as more and more consumers are using the internet to find business services by city, county and state.  Nationwide Marketing offers SEO services with local advertising expertise. Our search marketing company provides customized campaigns with Internet Yellow Pages and local business directories in an effort to enhance your image on a local level.  If you need help converting your website for mobile users, Nationwide can hep you format and optimize for local search success.

httpv://www.youtube.com/watch?v=hjeCmHwqVpU

Our local search team can help you precisely reach the best audience locally. We can help you get ranked higher on local directories like Google, Yahoo and the Yellow Pages with organic SEO and paid search solutions.  Take advantage of our expertise optimizing websites for local search success.

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One of the key components for successful SEO and lead generation is a good landing page.  We recommend insightful key-word driven copyright with a “call to action” and solid landing page that makes it easy for your website visitor to give you information or make a decision that could help they buy your product or services.  Landing pages are essential for improving conversion rates for email and search engine marketing campaigns.

The best conversion typically occurs when the landing page and content complement each other and Nationwide Marketing can help you with web design and SEO.  For a free SEO or PPC evaluation call 888-271-9581 ext 103.

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Many businesses are overwhelmed with internet marketing and maximizing revenue opportunities with Google Adsense.  Google posted some advice to help answer question with the free reporting tool, Google Analytics.  If you link your AdSense account with Analytics, you willl be in a position to view detailed reports that can help enlighten you for raising conversion rates and increasing revenues.

Here are some of the things you can do with the data available within Google Analytics:

  • Discover where to focus your optimization efforts
    Identify specific pages in the ‘Top AdSense Content’ report that generate a high number of pageviews but aren’t earning you as much. These pages would be a great place to start applying our optimization tips to increase your revenue.
  • Analyze trends in your AdSense performance
    Understand how your earnings vary during different times of the day and different days of the week with the ‘AdSense Trending’ report. Use this data to plan events on your website, such as when to make your next big announcement, or when to avoid performing site maintenance.
  • Compare revenue generated by different types of users
    With the new ‘AdSense Revenue’ tab, you can view your revenue based on user language and location, or see how much you’re earning from new visitors versus existing ones. This information can help you understand where your users are coming from, and whether you should try launching a multilingual version of your site.

SEO campaigns typically take 90- 120 days to realize search engine marketing efforts, so PPC with Google, MSN and Yahoo may be a good idea to jump-start your business with leads.  Nationwide Marketing also offers pay per click management that helps you increase your lead totals and conversions cost effectively.  For a free SEO or PPC evaluation call 888-271-9581 ext 103.

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The SEO team at Nationwide Marketing understands how search engines rank websites and our search engine optimization solutions will help you rank higher than you key competitors.  We will help you build powerful, relevant links that enhance your search engine rankings. Our SEO strategies will increase your web traffic by placing a priority on organic search engine listings.

If you need quick results, Nationwide Marketing can optimize your website for a productive pay-per-click campaign.  We will help you analyze you website architecture while improving your visitor experience that increase conversions as well.  Nationwide will give your landing pages as tune-up that will also raise conversions quickly.  Our SEO team will set up site analytics to track and measure performance in an effort to maximize ROI for search engine marketing.  Call 888-271-9581 x-103 and one of our friendly search marketing experts will provide a no cost SEO evaluation on your website.

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Search engine marketing is more than just adding links and joining the social networks.  Tracking and measuring conversion rates is an essential step to effective SEO.  There are several key factors in successfully converting online prospects into customers.  Call to Action – Increasing your relevant traffic is critical and making an attractive offer can enhance the quality of your web traffic.  Increasing general traffic doesn’t always increase sales online and usually it’s a lost opportunity. 

Watch Google Website Optimizer Video

httpv://www.youtube.com/watch?v=XJT9TCqzw4U

Conversion rates should be measured regularly to effectively manage and leverage your web traffic. Increasing your conversion rate takes time, but is imperative to realize your sales potential online. Maximizing a higher percentage of website visitors to act on your intended “Call to Action” is a profitable practice.

> Define your Call to Action

> Integrate an effective landing page to make it easy for prospects to act on your offer

>  Use web analytics, track and evaluate conversion rates

> Change up your offers to see what motivates the visitors

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Internet marketing continues to grow rapidly worldwide.  The global search engine market showed “extraordinary” growth last year, expanding by 46% between December 2008 and December 2009, according to a new report from comScore.

In news that could provide a significant boost to search engine marketing, there were 131 billion searches conducted by people over the age of 15 from home and work locations last month.   The United States was the largest individual search market, accounting for 22.7 billion, or 17%, of all queries.   China was in second place with 13.3 billion searches, followed by Japan and the UK.

Google remained the dominant force in the market, handling 87.8 billion searches in December, or 66.8% of all queries. This was 58% higher than its search volume for December 2008, comScore said.   Yahoo! came second with 9.4 billion searches, followed by Chinese search engine Baidu with 8.5 billion.

Microsoft sites, including the Bing search engine launched in May 2009, were fourth with 4.09 billion searches, up 70% on December 2008.

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PPC Versus SEO for a New Site?

21st January 2010

In a recent Web Pro News article, Chris Crum proposed the question, “Is Pay Per Click more important than Search Engine Optimization for a new website?” The published article considered the debate over what is better between search engine optimization and pay-per-click. Of course both should be used typically, but on a recent panel at SES Chicago, participants were asked to pick a side to highlight the benefits of each compared to the other.  Certainly PPC with Google is a great way to jump-start your site with lead generation, but long term that PPC model can prove to be much more costly than white-hat search engine optimization.  The general consensus seems to be that you should use both when possible, but that SEO is better for the long term, and PPC is better for quick results.

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SEO Changes for Google in 2010

07th January 2010

A recent article in Web Pro News discussed the upcoming changes in search engine optimization for 2010.  Of course, the search industry is constantly changing, and that means SEO marketing, lead generation and businesses must adapt. This is always made abundantly clear at the change of each year as the previous year is reflected upon, and predictions about trends in the upcoming year are discussed. SEO consultants understand that adaptation and ongoing education are crucial. The problem is that businesses don’t always understand just how much the search landscape actually does change. This can present a whole different set of challenges for both the small business and SEO professionals.

Web Pro News highlights some of the things you should keep in mind:

ü  Site Speed

ü  Personalized Search

ü  Universal Search  

ü  Real-Time Search

ü  Changes in Local

We recommend staying informed and take advantage of a free SEO consultation from Nationwide Marketing.

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SEO Linking vs Content

21st September 2009

Search engine marketers will argue about content and linking until they are blue in the face.   Many of our clients ask the SEO team on a regular basis, “Which is more important – Content or SEO Links?  Both SEO linking and content are critical to a website success for marketing online. 

Clearly, you must have good search engine placement to get traffic and linking and keyword placement are important, but if you your content doesn’t flow and users just see keywords splattered all over the site, they will smell a rat miles away, so well-written content I just as critical. We recommend creating content for users with “call to action” headlines and landing pages to capture data and maximize lead generation.  you don’t write your content for your human site visitors, the people who do show up might end up leaving without making a purchase. Canned content is no fun to read.  The phrase “content is king” is true as long as it’s relevant content and linking isn’t overlooked. 

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For the last several months, a large team of Google engineers have been working on a new search engine project.  Google is making an effort to improve the “search” experience with the “next-generation architecture” for their online search engine. It’s the 1st step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. Google is calling on web developers and SEO programmers test ride the new engine and then provide feedback.  

Google wants feedback on the differences between the present search results and the SERPS in the new system. They are also interested in higher-level feedback (“These types of sites seem to rank better or worse in the new system”) in addition to “This specific site should or shouldn’t rank for this query.” Google said their engineers will read and consider the feedback, but will not be able to reply to the comments directly.Here’s how to offer feedback to Google: Go online and visit http://www2.sandbox.google.com/.   Check out the search results page and look for the link at the bottom of the page that says “Dissatisfied? Help us improve.” Roll over and click on that link.  Google encourages people to provide detailed feedback in the comments box and then include the word “caffeine” somewhere in the text box.  Sign up now to have the latest search engine marketing to me emailed you.

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