Many search engine marketing specialists seem to get complacent optimizing their website only for Google.  Search engine optimization is an ever-changing process, so it is imperative to stay up to speed on search engine marketing practices.  This week Yahoo! started featuring Bing results in their paid and organic search results.  Sure Google maintains 66% of the search market-share, but do they carry that market-share for your industry.  If you are a finance company, does the search market-share for video games really matter? Yahoo and Bing combine for 30% of the search engine market-share and that will likely increase as their partnership settles in.  In regards to SEO, both Google and Bing are prioritizing content more than ever.  Most search engine optimizers have figured out that linking campaigns are just as critical for maximizing search engine rankings. 

With Microsoft’s ability to invest in talent and Yahoo’s ability to market, I wouldn’t bet against their new partnership.  Consumers like Yahoo’s look and feel and Bing has created a formidable search engine to compete with Google.  That’s not to say that Google won’t continue to produce a great search engine, but they will likely lose some search market-share in the next few years.  That’s why SEO specialists should stop overlooking the Google alternatives.  Search engine optimizing strategies should continue to promote “white-hat” SEO that is built on compelling content that is consumer-driven.  The Yahoo and MicroSoft merger is good for search because it will surely increase the competitiveness between Google and Yahoo that will only improve the search engines going forward.

Nationwide Marketing is a search engine marketing company that understands the SEO fundamentals for Bing, Google and Yahoo, so you are in good hands developing a long term strategy with our search team.

Small business internet marketing continues to be centered on search engine marketing.  Organic search engine optimization, paid search and email marketing all play important roles in marketing online. By now most marketers understand that businesses are being limited if customers and prospects can’t find your website when searching online.  Search engine optimization help people find your website, through search inquiries on the major search engines like Google, Yahoo and Bing. However, the Internet is a saturated place and getting your website ranked high on the search engine results is an art and a fundamental process.  

2010 is a great year for internet marketing because there are SEO companies like Nationwide Marketing and SEO tools are available to small businesses that want to improve their rankings online for relevant search terms and keywords.  Search engine optimization is an internet marketing technique that makes it possible for your website to get indexed, crawled and listed on the public search engines located on the World Wide Web. 

Now you can buy your way to the top of “paid listings” but do you have enough budgeted to compete in the pay-per-click arena.  Most likely your company is looking to reduce marketing expenses rather than increase them.  That is why Nationwide Marketing understands small business internet marketing.  Whether you are a mortgage company or chiropractor, both businesses need more leads.  Nationwide provides lead generation services that produce cost effective results that help grow your business. We offer global, national and local search optimization because we understand that each business has different targeted markets.  Our SEO company can help you improve your search engine ranking with our proven SEO strategies and pay-per-click management.

Nationwide Marketing believes it is important to be a well-rounded SEO agency that provides both paid and organic search marketing solutions.  We have been a San Diego SEO company that offers premiere internet marketing solutions since 1999.  We have seen enormous changes over the years regarding internet marketing services and SEO strategies.  According to Nationwide founder, Bryan Dornan, “Back in the day it was all organic search engine optimization.”  In the 90’s there were no paid search results and Yahoo had the biggest market-share for search.” Dornan continued, “Times have changed as Google now has 70% of the search market and paid search now plays an important role in search engine marketing.”  The lastest trend for SEO has been online reputation management. The future of search marketing is unlimited and our SEO team is excited to help your business get top page placement on Google, Bing and Yahoo.

2010 Search Engine Marketing Solutions

• Organic Search Engine Optimization
• Online Copywriting
• Link Building
• Local Search Optimization
• Pay-Per-Click Management
• Google Adwords Strategies
• Online Reputation Management

San Diego SEO News

Yesterday, Carlsbad marketing company, SEO Inc, announced that their search marketing team achieved Google AdWords Certified Partner status.  The new Google AdWords Certification program replaced the Google Advertising Professionals program. 

San Diego SEO Company Achieves Google AdWords Certified Partner Status

The new Adwords certification is more difficult to attain.  The program was created to require more advanced knowledge and understanding for certification.  You truly need to be an expert on Google Adwords and be able to demonstrate the best practices for managing AdWords accounts. SEO Inc. is solid company that has provided innovative SEO tools that search marketers all over the world have been using for years.

Optimizing your website for local search is important for many businesses.  Nationwide Marketing believes it is important to use good search engine optimization practices to maximize the internet globally and locally.  Search Engine Optimization is a process of perfecting your website so that search engines will rank your website high in the search engine indexes.  With millions of websites competing for top page results on the search engines, SEO has become a crucial step for internet marketing.  Organic search engine optimization is the process of optimizing a website for natural search engine results rather than paid search results.

Follow the SEO tips below for optimizing on the local level.  We will help you uncover where your website is ranked for the appropriate keywords.  Utilizing PPC advertising is one way to get your website traffic quickly while you wait for the organic and local search optimization to kick in.  

Keyword Analysis- Keywords are a critical part of search engine optimization and for local search keywords may be even more important.  It is imperative that your website contain keywords that people are searching and the meta-tags should reflect the actual keywords for each specific page.  We offer a keyword analysis in an effort to maximize all of the keyword opportunities.  For local search optimization you will need to integrate city, county and regional phrases that are most relevant for your business.

When using keywords, think about what will be most helpful and useful to users of your website.  Using too many keywords is not good SEO, as the search engines may consider it as spam.  Keywords should flow naturally in the paragraphs. Nationwide Marketing has a team of copywriters that will conduct a keyword analysis looking for specific opportunities to enhance the search engine optimization of your website.  Good SEO highlights keywords into compelling content.

Finding the best SEO company for your business can be a process.  Years ago, small business internet marketing was easier.  In fact getting ranked high on the search engine was not even that difficult. Times have changed and companies like Google have increased the intelligence of the search engines. Now getting your website ranked on the first page of Google, Bing or Yahoo is not so easy. Google created a system called PageRank that determines which websites are the most appropriate and helpful for each relevant search term.  There are several types of internet marketing that you should know about.

• Organic Search Engine Optimization
• Paid Search Engine Marketing

The goal of search engine optimization is to best organize and place a priority on your website so that the search engines evaluate your website’s content and rank your site for the relevant keywords.  SEO optimizes the webpages with useful descriptions that help improve your ranking online. As service providers, many SEO companies offer their clients more than they can actually deliver.  This is why so SEO has a questionable reputation in the business world.

You need to find a SEO specialist who has a solid track record from trusted sources. 

• Local Search Optimization
• Comprehensive Keyword Analysis
• PPC Management
• Social Media Marketing
• Reputation Management

Most of the top internet marketing agencies will not offer SEO services for businesses that are not will to invest $50,000.  Nationwide Marketing specializes in small business internet marketing, so contact us for a free website evaluation to improve your search engine rankings.

Local Search is critical piece to the SEO puzzle.  Local search is on the rise as more and more consumers are using the internet to find business services by city, county and state.  Nationwide Marketing offers SEO services with local advertising expertise. Our search marketing company provides customized campaigns with Internet Yellow Pages and local business directories in an effort to enhance your image on a local level.  If you need help converting your website for mobile users, Nationwide can hep you format and optimze for local search success.

Our local search team can help you precisely reach the best audience locally. We can help you get ranked higher on local directories like Google, Yahoo and the Yellow Pages with organic SEO and paid search solutions.  Take advantage of our expertise optimizing websites for local search success.

The SEO team at Nationwide Marketing understands how search engines rank websites and our search engine optimization solutions will help you rank higher than you key competitors.  We will help you build powerful, relevant links that enhance your search engine rankings. Our SEO strategies will increase your web traffic by placing a priority on organic search engine listings. 

If you need quick results, Nationwide Marketing can optimize your website for a productive pay-per-click campaign.  We will help you analyze you website architecture while improving your visitor experience that increase conversions as well.  Nationwide will give your landing pages as tune-up that will also raise conversions quickly.  Our SEO team will set up site analytics to track and measure performance in an effort to maximize ROI for search engine marketing.  Call 888-271-9581 x-103 and one of our friendly search marketing experts will provide a no cost SEO evaluation on your website.

Search engine marketing is more than just adding links and joining the social networks.  Tracking and measuring conversion rates is an essential step to effective SEO.  There are several key factors in successfully converting online prospects into customers.  Call to Action -- Increasing your relevant traffic is critical and making an attractive offer can enhance the quality of your web traffic.  Increasing general traffic doesn’t always increase sales online and usually it’s a lost opportunity. 

Watch Google Website Optimizer Video

Conversion rates should be measured regularly to effectively manage and leverage your web traffic. Increasing your conversion rate takes time, but is imperative to realize your sales potential online. Maximizing a higher percentage of website visitors to act on your intended “Call to Action” is a profitable practice.

> Define your Call to Action

> Integrate an effective landing page to make it easy for prospects to act on your offer

>  Use web analytics, track and evaluate conversion rates

> Change up your offers to see what motivates the visitors

Is Your Website Ranked at Number One in The Search Engines?  When your website is ranked highly in all of the major search engines, you benefit from more internet exposure and increased traffic online.  SEO  is the most important keys to your company’s success with internet marketing. Your business goes from being unseen or ranked very low to a very high ranking, making you sales 24/7.

At no cost to you, our search engine optimization experts will run a ranking report showing you exactly where your website currently stands in all the major search engines. Then we will email you our analysis report along with the recommendations of how we can increase your ranking, and improve your websites traffic dramatically! 

Nationwide Marketing offers lead generation and search engine marketing strategies led by Bryan Dornan that will benefit your bottom line. Please call 760-579-9336 and we will send you an SEO proposal based on your keywords, needs and goals.

Press releases are a great way to promote business with announcements that put a spotlight on your business. They can also drive traffic, particularly from search engines. This is not news, but it’s a commonly overlooked fact.  As many search engine marketing experts will tell you, press releases can enhance search traffic.  “Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic and potential prospects to a small business’ Web site,” a PRWeb spokesperson once told Web Pro News. “However, because improving search rankings are desirable, achieving results can be both challenging and highly competitive.”

Back in the summer, PRWeb shared a case study with us, involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn’t believe they were from the same users. They also incorporate social media tools like Twitter to extend the “shelf life” of press releases, and say that drives additional traffic.

“When we included a link to our press releases on Twitter and other social media networks, we saw these both expanded the scope of distribution and the extended the longevity of the announcement,” the CEO of the company behind the case study had said. “With other news releases we saw an initial spike in Web site traffic on the first two days and then it dropped off. With these features we’ve seen increases in traffic up to five days after the news release was issued.”

In a study from Arketi Group, also back in the summer, reporters were found to use the web in the following ways:

- 95% search
- 92% reading news
- 92% emailing
- 89% finding story ideas
- 87% finding news sources
- 75% reading blogs
- 64% watching webinars
- 61% watching YouTube
- 59% social networks

Search engine marketers will argue about content and linking until they are blue in the face.   Many of our clients ask the SEO team on a regular basis, “Which is more important – Content or SEO Links?  Both SEO linking and content are critical to a website success for marketing online. 

Clearly, you must have good search engine placement to get traffic and linking and keyword placement are important, but if you your content doesn’t flow and users just see keywords splattered all over the site, they will smell a rat miles away, so well-written content I just as critical. We recommend creating content for users with “call to action” headlines and landing pages to capture data and maximize lead generation.  you don’t write your content for your human site visitors, the people who do show up might end up leaving without making a purchase. Canned content is no fun to read.  The phrase “content is king” is true as long as it’s relevant content and linking isn’t overlooked. 

For the last several months, a large team of Google engineers have been working on a new search engine project.  Google is making an effort to improve the “search” experience with the “next-generation architecture” for their online search engine. It’s the 1st step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. Google is calling on web developers and SEO programmers test ride the new engine and then provide feedback.  

Google wants feedback on the differences between the present search results and the SERPS in the new system. They are also interested in higher-level feedback (“These types of sites seem to rank better or worse in the new system”) in addition to “This specific site should or shouldn’t rank for this query.” Google said their engineers will read and consider the feedback, but will not be able to reply to the comments directly.Here’s how to offer feedback to Google: Go online and visit http://www2.sandbox.google.com/.   Check out the search results page and look for the link at the bottom of the page that says “Dissatisfied? Help us improve.” Roll over and click on that link.  Google encourages people to provide detailed feedback in the comments box and then include the word “caffeine” somewhere in the text box.  Sign up now to have the latest search engine marketing to me emailed you.

Click to Call live transfer lead solutions remain one of the best methods for maximizing organic SEO and Pay-Per-Click campaigns with your website.  Lead generation specialists can offer companies a combination of live chat and Click to Call wherein live operators escalate visitor from chat to voice to close high-value sales or resolve complex service issues. 

 

 

 

Click to Call technology connects internet visitors with live operators and sales people with the click of a button.  Voice broadcasting support is imperative for integrating websites to 3rd party lead generation systems.  Take advantage of web based support from experienced voice broadcasting companies.  These technology companies offer lead capture capabilities and queue placement features as a high-end telephone system, without expensive hardware investments and maintenance fees.  Mortgage Lead generation companies like the Lead Planet have reported significant results for their clients.

 

When online visitors enter their telephone number to click to talk, Click to Call automatically routes the request to the agent and as soon as an agent accepts the request, the call is placed, connecting the customer and agent immediately. It eliminates frustrating wait times, busy signals and annoying IVR loops by bypassing traditional phonee lines. Real-time queue placement indicators with Click to call have the ability to display accurate wait times online so visitors know exactly when to expect the call that is transferred automatically with the voice broadcasting technology.

Live Lead Transfer Company can refer you to lead generation companies that are dedicated to marketing, outbound dialing and the entire live transfer process consisting of real time daily monitoring of each agent’s sales and customer service performance. Many lead generation companies have the call center facilities to provide live telephone operators with local telephone number in most major countries including the United States, Canada, United Kingdom, France, Australia, France, Spain, Italy, Ireland, Germany, India, China, Vietnam and many more countries.

What if we told you that you could make thousands of dollars a week without investing any money for internet advertising or search engine marketing?

What if I told that we could get you top placement for any keyword terms on any of the search engines for less than $100?

You may have received email from “SEO marketers” stating that Google, Yahoo, MSN and others were sending them hundreds of new customers every week at no cost! They send you unsolicited emails with subject lines like, “Make Money On Google…While You’re Sleeping…Or Get top placement on Yahoo and Google for nothing?

I certainly hope you let those go into your junk email bin, because these SEO marketing claims are ridiculous and the sources are clearly not credible.  Search engine optimization and internet advertising takes a lot of content, relevant links and careful planning and execution.  To achieve high ranking search engine rankings, you have to provide quality original content with accurate meta-tags and extremely good timing.  Yes SEO can be done, but it doesn’t happen overnight and it certainly is not free.

According to a recent RINF article, Google Trends continue to indicate that the demand for SEO has tripled in recent years, including the topic being a frequent search in Google News, again with a steady climb in searches. With SEO companies and online marketing reporting a significant increase n demand for their search engine optimization services and finally has started to connect with the mainstream.  Comparison searches in Google Trends for celebrity names, TV shows and pop artists still produce much larger search volumes, as expected.

 

 

Search Engine Optimization techniques do work.  According to marketing executive, Joe Koller, “Successful SEO is a marketing strategy that involves promotions and value added content, not black-hat tricks that gen your website banned.”  Koller continued, “SEO marketing firms like Nationwide Marketing and Bruce Clay can get your company’s website visible online.”

 

Take a quick snapshot of a search for ‘SEO’ in Google Trends demonstrates how more and more people are searching for a new way to market their Internet business. Search Engine Optimization provides a simple solution for companies to increase their internet traffic, which can introduce lead generation, improved customer service and enhance your image online. RINF News announced a SEO video series that offers over 30 videos from beginner to expert.  They explain the SEO basics, like achieving high 1st page rankings for relevant search terms.

Don’t forget that when are optimizing your site and measuring keyword density that you should consider both the search engines and the viewers.   Think – “How will Yahoo, Google and MSN find my site?” and -- “What services or products best describe my niche?”  At the same time, read your pages from a viewer’s perspective.  Are you using the terminology that readers can understand?  Are you delivering a “call to action”, that gets you a lead or inquiry that helps your business?

Watch SEO Marketing Tips Video

If you over-indulge keywords in your content, the search engines will penalize you, but if you don’t use enough, then no one will ever find you.  There is a fine line, and you will likely get different advice on keyword denisty all over the internet. If you create your content for viewers and website visitors then in most cases you will get the best results that produce the best leads for your business. 

Nationwide Marketing offers helpful search engine marketing advice with regular posts for aspiring SEO marketers.  Content critical for search marketing effectively, so remember to deliver relevant and interesting content for viewers and SEO purposes as well.

 

 

Byron Gordon, SEO-PR interviews Byron White, President, ideaLaunch, about the company and its focus on helping clients improve their online visibility and success with its focus on building content, community and conversions.

 

 

Website navigation continues to be regarded as a critical element for search engine optimization and visitor activity.  Easy to follow navigation is essential to guide visitors through your website.  Site visitors need assistance finding the offer or service that you are promoting online. This also helps search engine spiders define what content is important to the website’s offers.  Google recommends that search marketing professionals develop websites that provide a “home page” which is in most cases is the most popular URL on the site and it’s usually the origin for many visitors being directed by search engine results.

o    Utilize text in navigation links

o    Implement a naturally outline of navigation that is fluid

o    Repeat a row of internal links throughout the site

o    Add a HTML sitemap link on your home page using an XML Sitemap file