Follow the SEO tips below for optimizing on the local level.  We will help you uncover where your website is ranked for the appropriate keywords.  Utilizing PPC advertising is one way to get your website traffic quickly while you wait for the organic and local search optimization to kick in.  

Keyword Analysis- Keywords are a critical part of search engine optimization and for local search keywords may be even more important.  It is imperative that your website contain keywords that people are searching and the meta-tags should reflect the actual keywords for each specific page.  We offer a keyword analysis in an effort to maximize all of the keyword opportunities.  For local search optimization you will need to integrate city, county and regional phrases that are most relevant for your business.

When using keywords, think about what will be most helpful and useful to users of your website.  Using too many keywords is not good SEO, as the search engines may consider it as spam.  Keywords should flow naturally in the paragraphs. Nationwide Marketing has a team of copywriters that will conduct a keyword analysis looking for specific opportunities to enhance the search engine optimization of your website.  Good SEO highlights keywords into compelling content.

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Our local search team can help you precisely reach the best audience locally. We can help you get ranked higher on local directories like Google, Yahoo and the Yellow Pages with organic SEO and paid search solutions.  Take advantage of our expertise optimizing websites for local search success.

Here are some of the things you can do with the data available within Google Analytics:

• Discover where to focus your optimization efforts
  Identify specific pages in the ‘Top AdSense Content’ report that generate a high number of pageviews but aren’t earning you as much. These pages would be a great place to start applying our optimization tips to increase your revenue.
• Analyze trends in your AdSense performance
  Understand how your earnings vary during different times of the day and different days of the week with the ‘AdSense Trending’ report. Use this data to plan events on your website, such as when to make your next big announcement, or when to avoid performing site maintenance.
• Compare revenue generated by different types of users
  With the new ‘AdSense Revenue’ tab, you can view your revenue based on user language and location, or see how much you’re earning from new visitors versus existing ones. This information can help you understand where your users are coming from, and whether you should try launching a multilingual version of your site.

SEO campaigns typically take 90- 120 days to realize search engine marketing efforts, so PPC with Google, MSN and Yahoo may be a good idea to jump-start your business with leads.  Nationwide Marketing also offers pay per click management that helps you increase your lead totals and conversions cost effectively.  For a free SEO or PPC evaluation call 888-271-9581 ext 103.

In news that could provide a significant boost to search engine marketing, there were 131 billion searches conducted by people over the age of 15 from home and work locations last month.   The United States was the largest individual search market, accounting for 22.7 billion, or 17%, of all queries.   China was in second place with 13.3 billion searches, followed by Japan and the UK.

Google remained the dominant force in the market, handling 87.8 billion searches in December, or 66.8% of all queries. This was 58% higher than its search volume for December 2008, comScore said.   Yahoo! came second with 9.4 billion searches, followed by Chinese search engine Baidu with 8.5 billion.

Microsoft sites, including the Bing search engine launched in May 2009, were fourth with 4.09 billion searches, up 70% on December 2008.

Click to Call technology connects internet visitors with live operators and sales people with the click of a button.  Voice broadcasting support is imperative for integrating websites to 3rd party lead generation systems.  Take advantage of web based support from experienced voice broadcasting companies.  These technology companies offer lead capture capabilities and queue placement features as a high-end telephone system, without expensive hardware investments and maintenance fees.  Mortgage Lead generation companies like the Lead Planet have reported significant results for their clients.

When online visitors enter their telephone number to click to talk, Click to Call automatically routes the request to the agent and as soon as an agent accepts the request, the call is placed, connecting the customer and agent immediately. It eliminates frustrating wait times, busy signals and annoying IVR loops by bypassing traditional phonee lines. Real-time queue placement indicators with Click to call have the ability to display accurate wait times online so visitors know exactly when to expect the call that is transferred automatically with the voice broadcasting technology.

Live Lead Transfer Company can refer you to lead generation companies that are dedicated to marketing, outbound dialing and the entire live transfer process consisting of real time daily monitoring of each agent’s sales and customer service performance. Many lead generation companies have the call center facilities to provide live telephone operators with local telephone number in most major countries including the United States, Canada, United Kingdom, France, Australia, France, Spain, Italy, Ireland, Germany, India, China, Vietnam and many more countries.

Read the complete article.

Dowdell may be afraid that Google is ranking the smaller sites and not valuing the smaller publishers enough.  “Google doesn’t value the small publishers who work hard to produce quality content day in and day out.” Jason told me that he, “personally spent $25k a year for the past 4 years on MarketingShift, by employing full time writers because we wanted to make sure we remained in Google News and abided by their quality content guidelines.”  Mr. Dowdell suspects that Google is dropping the small publishers to help “save the newspaper business.” 

Nationwide Marketing has been unable to verify that Google is devaluing publishers.

The growth of interactive advertising that we’ve been experiencing over the past few years has stabilized due in large part to the difficult current economic climate,” said Randall Rothenberg, President and CEO of the IAB. “Interactive advertising continues to be the most measurable and cost-effective way to reach consumers, and we see more and more marketers seeking to harness its power.”

David Silverman, a partner at PricewaterhouseCoopers LLP, added that, “a weakening economy will continue to be a challenge to all forms of advertising-supported media. However, the Internet should be better poised to withstand the storm given its ability to combine performance-based advertising along with broad-based branding.” Search marketing continues to be the primary focus for internet advertising. Read the complete article >

1. Keyword Ignorance 

One of the most common mistakes that people make when building a website is to completely disregard keyword research. Take a look at the results and be sure that the keywords you pick have a good number of searches per month. Also type your keywords into Google and make sure that you feel confident about beating the competition and getting your site on to the first page of results.

2.  Keyword Spamming

Mentioning your keywords over and over hundreds of times throughout your web page or making large lists of keywords with a font color that is the same as the background color is not going to help your search engine rank. Neither is adding keywords that have nothing to do with the content of your page.  Read the complete article > 7 Deadly Search Engine Sins written by Suzanne Morrison.

Stealing content, also known as e-thieving is a serious problem that dilutes the original article with no compensation while damaging any search engine optimization that should be benefitting the author.  Quite often the duplicate content can cause each site to be penalized by Google, Yahoo or MSN.  So even the original business publishing the article on their website can be penalized for the duplicate content even though somebody ripped off their genuine writing.  Many of this e-thievery has become profitable in the advent of Adsense, an revenue sharing affiliate program offered by Google.  Wells points out that if the website is hosted in the US, that laws were created to protect you and your website.  Nationwide Marketing supports SEO Chat and their content writers.

Ø  Read the Original SEO Article-  Thwarting Content Theft Written By: Terri Wells