Nationwide Marketing

Our search marketing company is headquartered in San Diego, but we provide internet marketing solutions for global, national and local search engine marketing.

Take advantage of our organic search strategies that will improve your search engine rankings and put your business on the world wide map!

Blogroll

Internet Marketing

lead generation

Mortgage Marketing

Nationwide Marketing Links

SEO

Recent Posts

Categories

Custom Lead Generation Campaigns

Nationwide Marketing is well versed on the latest search engine optimization updates. We understand how critical SEO is for organic lead generation strategies and we do not cut corners with quick-fix techniques that will get you short-lived high rankings. We provide copywriting, web development and website promotions to maximize search engine rankings.

Search Marketing Pages

Tags

 

August 2017
M T W T F S S
« Sep    
 123456
78910111213
14151617181920
21222324252627
28293031  

Recent Comments

Archives

Meta

Optimizing Search Locally

28th June 2010

Optimizing your website for local search is important for many businesses.  Nationwide Marketing believes it is important to use good search engine optimization practices to maximize the internet globally and locally.  Search Engine Optimization is a process of perfecting your website so that search engines will rank your website high in the search engine indexes.  With millions of websites competing for top page results on the search engines, SEO has become a crucial step for internet marketing.  Organic search engine optimization is the process of optimizing a website for natural search engine results rather than paid search results.

Follow the SEO tips below for optimizing on the local level.  We will help you uncover where your website is ranked for the appropriate keywords.  Utilizing PPC advertising is one way to get your website traffic quickly while you wait for the organic and local search optimization to kick in.

Keyword Analysis- Keywords are a critical part of search engine optimization and for local search keywords may be even more important.  It is imperative that your website contain keywords that people are searching and the meta-tags should reflect the actual keywords for each specific page.  We offer a keyword analysis in an effort to maximize all of the keyword opportunities.  For local search optimization you will need to integrate city, county and regional phrases that are most relevant for your business.

When using keywords, think about what will be most helpful and useful to users of your website.  Using too many keywords is not good SEO, as the search engines may consider it as spam.  Keywords should flow naturally in the paragraphs. Nationwide Marketing has a team of copywriters that will conduct a keyword analysis looking for specific opportunities to enhance the search engine optimization of your website.  Good SEO highlights keywords into compelling content.

Local Search

11th March 2010

Local Search is critical piece to the SEO puzzle.  Local search is on the rise as more and more consumers are using the internet to find business services by city, county and state.  Nationwide Marketing offers SEO services with local advertising expertise. Our search marketing company provides customized campaigns with Internet Yellow Pages and local business directories in an effort to enhance your image on a local level.  If you need help converting your website for mobile users, Nationwide can hep you format and optimize for local search success.

httpv://www.youtube.com/watch?v=hjeCmHwqVpU

Our local search team can help you precisely reach the best audience locally. We can help you get ranked higher on local directories like Google, Yahoo and the Yellow Pages with organic SEO and paid search solutions.  Take advantage of our expertise optimizing websites for local search success.

TAGS:

Many businesses are overwhelmed with internet marketing and maximizing revenue opportunities with Google Adsense.  Google posted some advice to help answer question with the free reporting tool, Google Analytics.  If you link your AdSense account with Analytics, you willl be in a position to view detailed reports that can help enlighten you for raising conversion rates and increasing revenues.

Here are some of the things you can do with the data available within Google Analytics:

  • Discover where to focus your optimization efforts
    Identify specific pages in the ‘Top AdSense Content’ report that generate a high number of pageviews but aren’t earning you as much. These pages would be a great place to start applying our optimization tips to increase your revenue.
  • Analyze trends in your AdSense performance
    Understand how your earnings vary during different times of the day and different days of the week with the ‘AdSense Trending’ report. Use this data to plan events on your website, such as when to make your next big announcement, or when to avoid performing site maintenance.
  • Compare revenue generated by different types of users
    With the new ‘AdSense Revenue’ tab, you can view your revenue based on user language and location, or see how much you’re earning from new visitors versus existing ones. This information can help you understand where your users are coming from, and whether you should try launching a multilingual version of your site.

SEO campaigns typically take 90- 120 days to realize search engine marketing efforts, so PPC with Google, MSN and Yahoo may be a good idea to jump-start your business with leads.  Nationwide Marketing also offers pay per click management that helps you increase your lead totals and conversions cost effectively.  For a free SEO or PPC evaluation call 888-271-9581 ext 103.

TAGS:

Internet marketing continues to grow rapidly worldwide.  The global search engine market showed “extraordinary” growth last year, expanding by 46% between December 2008 and December 2009, according to a new report from comScore.

In news that could provide a significant boost to search engine marketing, there were 131 billion searches conducted by people over the age of 15 from home and work locations last month.   The United States was the largest individual search market, accounting for 22.7 billion, or 17%, of all queries.   China was in second place with 13.3 billion searches, followed by Japan and the UK.

Google remained the dominant force in the market, handling 87.8 billion searches in December, or 66.8% of all queries. This was 58% higher than its search volume for December 2008, comScore said.   Yahoo! came second with 9.4 billion searches, followed by Chinese search engine Baidu with 8.5 billion.

Microsoft sites, including the Bing search engine launched in May 2009, were fourth with 4.09 billion searches, up 70% on December 2008.

TAGS:

Click to Call live transfer lead solutions remain one of the best methods for maximizing organic SEO and Pay-Per-Click campaigns with your website.  Lead generation specialists can offer companies a combination of live chat and Click to Call wherein live operators escalate visitor from chat to voice to close high-value sales or resolve complex service issues. 

 

 

 

Click to Call technology connects internet visitors with live operators and sales people with the click of a button.  Voice broadcasting support is imperative for integrating websites to 3rd party lead generation systems.  Take advantage of web based support from experienced voice broadcasting companies.  These technology companies offer lead capture capabilities and queue placement features as a high-end telephone system, without expensive hardware investments and maintenance fees.  Mortgage Lead generation companies like the Lead Planet have reported significant results for their clients.

 

When online visitors enter their telephone number to click to talk, Click to Call automatically routes the request to the agent and as soon as an agent accepts the request, the call is placed, connecting the customer and agent immediately. It eliminates frustrating wait times, busy signals and annoying IVR loops by bypassing traditional phonee lines. Real-time queue placement indicators with Click to call have the ability to display accurate wait times online so visitors know exactly when to expect the call that is transferred automatically with the voice broadcasting technology.

Live Lead Transfer Company can refer you to lead generation companies that are dedicated to marketing, outbound dialing and the entire live transfer process consisting of real time daily monitoring of each agent’s sales and customer service performance. Many lead generation companies have the call center facilities to provide live telephone operators with local telephone number in most major countries including the United States, Canada, United Kingdom, France, Australia, France, Spain, Italy, Ireland, Germany, India, China, Vietnam and many more countries.

Is Google News dropping publishers from their index? In a recent SEO article, several posts were noted from the Google News Help forum. There are a handful of threads from upset publishers, including two large threads here and here.  Jason Dowdell, Founder & Editor of MarketingShift.com was one of those publishers who noticed his site being dropped by Google News. Dowdell’s site had been in Google News for over four years now and as of today, but now his content is no longer getting picked up. In addition, Dowdell was quoted in the article saying, he no longer sees the “News” tab in Google Webmaster Tools Diagnostics area. To me, that is a clear sign that his site is no longer syndicated by Google News.  As you can see, the last article indexed by Google News from MarketingShift.com was from yesterday, even though, MarketingShift.com has new articles today.

 

 

Read the complete article.

Dowdell may be afraid that Google is ranking the smaller sites and not valuing the smaller publishers enough.  “Google doesn’t value the small publishers who work hard to produce quality content day in and day out.” Jason told me that he, “personally spent $25k a year for the past 4 years on MarketingShift, by employing full time writers because we wanted to make sure we remained in Google News and abided by their quality content guidelines.”  Mr. Dowdell suspects that Google is dropping the small publishers to help “save the newspaper business.” 

 

Nationwide Marketing has been unable to verify that Google is devaluing publishers.

 

 

TAGS:

The Interactive Advertising Bureau and PricewaterhouseCoopers LLP today announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11% increase over the same period in 2007. While double-digit annual growth continues, the quarter-to-quarter curve remains relatively flat compared to recent past performance. The Q3 2008 figures, published in the IAB Internet Advertising Revenue Report, are 2% higher than the Q2 2008 results. Set against strong economic headwinds in the U.S. economy, Q3 2008′s $5.9 billion represents nonetheless the second-highest quarter results ever. For the first nine months of 2008, revenues totaled $17.3 billion, up from $15.2 billion in the same period a year ago and surpassing the record set in the first nine months of 2007 by nearly 14 percent.

 

 

The growth of interactive advertising that we’ve been experiencing over the past few years has stabilized due in large part to the difficult current economic climate,” said Randall Rothenberg, President and CEO of the IAB. “Interactive advertising continues to be the most measurable and cost-effective way to reach consumers, and we see more and more marketers seeking to harness its power.”

David Silverman, a partner at PricewaterhouseCoopers LLP, added that, “a weakening economy will continue to be a challenge to all forms of advertising-supported media. However, the Internet should be better poised to withstand the storm given its ability to combine performance-based advertising along with broad-based branding.” Search marketing continues to be the primary focus for internet advertising. Read the complete article >

Search Engine Marketing Sins

29th December 2008

In a recent Site pro News article, Suzanne Morrison delivers the “7 deadly Sins” for search engine optimization.  This is a “must read” for all SEO professionals who are serious about maximizing the search engine results with Google, Yahoo and MSN.

1. Keyword Ignorance 

One of the most common mistakes that people make when building a website is to completely disregard keyword research. Take a look at the results and be sure that the keywords you pick have a good number of searches per month. Also type your keywords into Google and make sure that you feel confident about beating the competition and getting your site on to the first page of results.

 

 

2.  Keyword Spamming

Mentioning your keywords over and over hundreds of times throughout your web page or making large lists of keywords with a font color that is the same as the background color is not going to help your search engine rank. Neither is adding keywords that have nothing to do with the content of your page.  Read the complete article > 7 Deadly Search Engine Sins written by Suzanne Morrison.

In a recent SEO Chat article, Terri Wells discusses about the obstacles of content theft online.  Web copywriting and the security needed to protect your content can be challenging and frustrating, but unfortunately it’s a reality that search marketing professionals simply have to deal with.  Wells tells a story about finding published articles that were posted on someone else’s website with no permission or authorization for republishing the copy written articles.

 

 

 

Stealing content, also known as e-thieving is a serious problem that dilutes the original article with no compensation while damaging any search engine optimization that should be benefitting the author.  Quite often the duplicate content can cause each site to be penalized by Google, Yahoo or MSN.  So even the original business publishing the article on their website can be penalized for the duplicate content even though somebody ripped off their genuine writing.  Many of this e-thievery has become profitable in the advent of Adsense, an revenue sharing affiliate program offered by Google.  Wells points out that if the website is hosted in the US, that laws were created to protect you and your website.  Nationwide Marketing supports SEO Chat and their content writers.

Ø  Read the Original SEO Article-  Thwarting Content Theft Written By: Terri Wells

Nationwide Marketing recommends using your own domain whenever possible….
According to Scott Kublin, people often wonder whether it’s better to host a WordPress site on WordPress.org or install and host WordPress on their own domain. Aside from the benefit of not having any out-of-pocket expenses to start, there’s really no other reason to use WordPress.org. If this blog is going to become a source of income, not having full control over the future of it is a big mistake.

For example, suppose the people responsible for running WordPress.org decide to terminate your account for some type of inadvertent violation? Or if the taxonomy of your URLs changes because of a major restructuring that the developers decide to take? Countless hours of your time would be wasted as all of the other external SEO factors such as article backlinks, press releases, social bookmarking, and comment links would no longer point to valid URLs.

Hosting WordPress on your own domain gives you much more control and isn’t that expensive. You can easily register a domain with any one of several registrars for under $10 (search online for coupon codes) and many of these registrars will offer low hosting fees as well. Some will even offer free add-ons and most will have a control panel that includes an easy way to install WordPress.  Read Complete SEO Article >

TAGS:

Take advantage of Google’s Adsense programs that share revenues with publishers that feature Google Ads on their website.  In a recent article, Akintomide suggest that Google has been migrating toward a system that displays personalized ad groups based on the consumers search history.

 

Google advertisers increase their click-through rates by providing good content that ranks high in the search engines for targeted key words.  With Google Ad words are chosen, based on the content and how it relates to the advertisement.  .

 

Google Adwords has stated that advertisers have the option to choose to display their ads on specific pages within a website. For example, advertisers can choose to advertise on the website for the Wall Street Journal in the Finance section, if they want to have their mortgage ad featured on a relevant page. Google’s publishing program continues to growing as nearly all major media portals are represented with magazine and newspaper publishers to television networks.

 

Normally advertisers find which Web sites display Google AdWords content ads by using Google’s placement tool, using a list of categories and keywords, and also listing specific URLs of sites, or by setting the desired user demographics. The tool digs into the pool of site publishers and lets you choose which sites will carry your ads.

 

 

TAGS:

Apply these four tips to dramatically improve the efficiency and ROI of your AdWords campaigns.

Tip #1:  Beware of Broad-Matched Sponsored Keywords
Are you using broad-matched sponsored keywords in your AdWords account? If so, you need to be careful because Google often triggers ads to display from irrelevant search keyword phrases. Showing your ad with irrelevant search queries costs you money in two ways.

First, your ad will likely not get many clicks, which reduces your Click-Through-Rate (CTR) for that keyword and pulls down the average for the whole AdGroup. A low CTR results in a poor Quality Score, which means that Google will require a higher bid from you to keep from disabling that keyword altogether. In addition, Google will charge you more per click for the same ad position than someone else who is sponsoring the same keyword but has a better Quality Score.

The second problem is that the clicks that you do get from non-relevant keywords generally have a much lower tendency to convert into leads or sales.
How do you avoid this problem?

First, you should always start out your new campaigns with phrase-matched and exact-matched keywords. They are safer because you have more control over when your ads will appear. But sometimes you will find that you just can’t get enough paid click traffic this way and you still have money left in your budget. In that case, add some broad-matched keywords back in, but be sure to monitor the actual search term used via your web analytics tool and use Tip #2 below to filter out irrelevant keyword phrases.

Second, from time to time, you should prune underperforming keywords from your campaigns. These are keywords that have low CTR or poor conversion rates. Just set up a reasonable date range in AdWords and go down your keyword lists. To speed up the process, you can sort columns by CTR and Conversions from low to high.  Read Complete Article >

TAGS:

Link Building Strategies

30th October 2008

Google and Yahoo! have been working hard over the past several years to clean up web spam, and discredit websites that use questionable tactics to increase rankings.  In fact, search engines have been penalizing websites, and filtering link publishers since at least 2002. Back then filtering paid linking was much more selective and wasn’t nearly as sophisticated as the operations running today.

Increasing your website’s link popularity is vital to the growth of your online brand, at least for most of us. Unfortunately, many traditional best practice link building models have come under fire. Rather than simply discrediting paid links Google has taken action to penalize in varying degrees some websites that participate in certain link building type programs. Generally these penalties are at the keyword-level, affecting only one phrase, which is much better than a site-wide penalty.  Directory registration is one example. There are many ethical ways to build links using directories, but unfortunately the layman webmaster can’t tell the difference between a valuable link-passing directory, and one which has been filtered in Google. Often, the filtered directories still have PageRank and pages indexed in the Google database.  Read Complete Visibility Article > Article written by Joe Griffin

Optimizing a Landing Page

30th October 2008

Landing page testing can result in dramatic and lasting improvements to your online marketing program profits. However, setting up a testing program involves many moving parts.  Your testing program can look like it’s moving forward but still fail. If it does, it will likely happen as a result of a “death by a thousand cuts.” Your original test ideas will be reviewed, tweaked, overruled, and co-opted by many others along the way. It is like the children’s game of “telephone” in which all of the participants’ line up and an original message is repeated and whispered to the next person in line. By the time it reaches the other end, you end up with something completely unrecognizable. But you have no choice because you need the cooperation of many people. You have to bear the ultimate responsibility for wrangling and herding them roughly in the desired direction. So your skills as a diplomat and persuader will be very important.

To help guide you through this process, I have put together a list of the “usual suspects.” These are roles that are commonly needed for a successful landing page optimization program. Depending on the scope of your program, not all of them may be applicable to you or your organization. If your company or department is small, several of these roles may be assigned to a single person. In fact, many of them may currently be assigned to you. If that is the case, use extra caution to take yourself and your predispositions into account as much as possible.

Each role in this section has an associated scope of responsibilities or expertise. I have included a section on typical skills and training required. Each role also has a specific overlap with your landing page optimization program. I will also bring up common issues that repeatedly come up in our tests involving each role (with suggestions about how to address them whenever possible).

Remember to pay particular attention when you get to the sections describing your own role or roles. Read them with the additional perspective of understanding how others may view your responsibilities, biases, and working style. Don’t become a stumbling block to your own program by ignoring your role in it. Read Complete Visibility Article >

 

Switch to our mobile site