Optimizing your website for local search is important for many businesses.  Nationwide Marketing believes it is important to use good search engine optimization practices to maximize the internet globally and locally.  Search Engine Optimization is a process of perfecting your website so that search engines will rank your website high in the search engine indexes.  With millions of websites competing for top page results on the search engines, SEO has become a crucial step for internet marketing.  Organic search engine optimization is the process of optimizing a website for natural search engine results rather than paid search results.

Follow the SEO tips below for optimizing on the local level.  We will help you uncover where your website is ranked for the appropriate keywords.  Utilizing PPC advertising is one way to get your website traffic quickly while you wait for the organic and local search optimization to kick in.  

Keyword Analysis- Keywords are a critical part of search engine optimization and for local search keywords may be even more important.  It is imperative that your website contain keywords that people are searching and the meta-tags should reflect the actual keywords for each specific page.  We offer a keyword analysis in an effort to maximize all of the keyword opportunities.  For local search optimization you will need to integrate city, county and regional phrases that are most relevant for your business.

When using keywords, think about what will be most helpful and useful to users of your website.  Using too many keywords is not good SEO, as the search engines may consider it as spam.  Keywords should flow naturally in the paragraphs. Nationwide Marketing has a team of copywriters that will conduct a keyword analysis looking for specific opportunities to enhance the search engine optimization of your website.  Good SEO highlights keywords into compelling content.

Finding the best SEO company for your business can be a process.  Years ago, small business internet marketing was easier.  In fact getting ranked high on the search engine was not even that difficult. Times have changed and companies like Google have increased the intelligence of the search engines. Now getting your website ranked on the first page of Google, Bing or Yahoo is not so easy. Google created a system called PageRank that determines which websites are the most appropriate and helpful for each relevant search term.  There are several types of internet marketing that you should know about.

• Organic Search Engine Optimization
• Paid Search Engine Marketing

The goal of search engine optimization is to best organize and place a priority on your website so that the search engines evaluate your website’s content and rank your site for the relevant keywords.  SEO optimizes the webpages with useful descriptions that help improve your ranking online. As service providers, many SEO companies offer their clients more than they can actually deliver.  This is why so SEO has a questionable reputation in the business world.

You need to find a SEO specialist who has a solid track record from trusted sources. 

• Local Search Optimization
• Comprehensive Keyword Analysis
• PPC Management
• Social Media Marketing
• Reputation Management

Most of the top internet marketing agencies will not offer SEO services for businesses that are not will to invest $50,000.  Nationwide Marketing specializes in small business internet marketing, so contact us for a free website evaluation to improve your search engine rankings.

One of the key components for successful SEO and lead generation is a good landing page.  We recommend insightful key-word driven copyright with a “call to action” and solid landing page that makes it easy for your website visitor to give you information or make a decision that could help they buy your product or services.  Landing pages are essential for improving conversion rates for email and search engine marketing campaigns.

The best conversion typically occurs when the landing page and content complement each other and Nationwide Marketing can help you with web design and SEO.  For a free SEO or PPC evaluation call 888-271-9581 ext 103.

The SEO team at Nationwide Marketing understands how search engines rank websites and our search engine optimization solutions will help you rank higher than you key competitors.  We will help you build powerful, relevant links that enhance your search engine rankings. Our SEO strategies will increase your web traffic by placing a priority on organic search engine listings. 

If you need quick results, Nationwide Marketing can optimize your website for a productive pay-per-click campaign.  We will help you analyze you website architecture while improving your visitor experience that increase conversions as well.  Nationwide will give your landing pages as tune-up that will also raise conversions quickly.  Our SEO team will set up site analytics to track and measure performance in an effort to maximize ROI for search engine marketing.  Call 888-271-9581 x-103 and one of our friendly search marketing experts will provide a no cost SEO evaluation on your website.

Search engine marketing is more than just adding links and joining the social networks.  Tracking and measuring conversion rates is an essential step to effective SEO.  There are several key factors in successfully converting online prospects into customers.  Call to Action -- Increasing your relevant traffic is critical and making an attractive offer can enhance the quality of your web traffic.  Increasing general traffic doesn’t always increase sales online and usually it’s a lost opportunity. 

Watch Google Website Optimizer Video

Conversion rates should be measured regularly to effectively manage and leverage your web traffic. Increasing your conversion rate takes time, but is imperative to realize your sales potential online. Maximizing a higher percentage of website visitors to act on your intended “Call to Action” is a profitable practice.

> Define your Call to Action

> Integrate an effective landing page to make it easy for prospects to act on your offer

>  Use web analytics, track and evaluate conversion rates

> Change up your offers to see what motivates the visitors

Internet marketing continues to grow rapidly worldwide.  The global search engine market showed “extraordinary” growth last year, expanding by 46% between December 2008 and December 2009, according to a new report from comScore.

In news that could provide a significant boost to search engine marketing, there were 131 billion searches conducted by people over the age of 15 from home and work locations last month.   The United States was the largest individual search market, accounting for 22.7 billion, or 17%, of all queries.   China was in second place with 13.3 billion searches, followed by Japan and the UK.

Google remained the dominant force in the market, handling 87.8 billion searches in December, or 66.8% of all queries. This was 58% higher than its search volume for December 2008, comScore said.   Yahoo! came second with 9.4 billion searches, followed by Chinese search engine Baidu with 8.5 billion.

Microsoft sites, including the Bing search engine launched in May 2009, were fourth with 4.09 billion searches, up 70% on December 2008.

Is Your Website Ranked at Number One in The Search Engines?  When your website is ranked highly in all of the major search engines, you benefit from more internet exposure and increased traffic online.  SEO  is the most important keys to your company’s success with internet marketing. Your business goes from being unseen or ranked very low to a very high ranking, making you sales 24/7.

At no cost to you, our search engine optimization experts will run a ranking report showing you exactly where your website currently stands in all the major search engines. Then we will email you our analysis report along with the recommendations of how we can increase your ranking, and improve your websites traffic dramatically! 

Nationwide Marketing offers lead generation and search engine marketing strategies led by Bryan Dornan that will benefit your bottom line. Please call 760-579-9336 and we will send you an SEO proposal based on your keywords, needs and goals.

A new mortgage marketing service from Google allows consumers to compare multiple offers from lenders and brokers that are generated automatically when prospective applicants submit information about the mortgage loan they are seeking along with their credit rating.  Unlike some similar services, Google’s AdWords Mortgage Comparison Ads enables borrowers to refine their criteria and request loan quotes anonymously.  Lead Planet founder, Bryan Dornan thought it was a good idea.  In a recent interview, Dornan said, “Google bringing together the technology vendors for the mortgage industry makes sense.”  He continued, “The fact that Google is getting involved in mortgage lead generation says a lot about the mortgage industry.”

In October of 2009, Google launched Comparison Mortgage Ads in Beta test mode . Google moved Mortgage Comparison Ads out of the Beta test phase today, allowing three vendors to announce their roles in the project: Insight Lending Solutions, which is providing its PriceMyLoan pricing engine; Lead360, a lead management software provider; and Mortech, which provides both loan pricing and lead management services to lenders. 

For a Free mortgage lead generation evaluation, call 888-271-9581- extension 103 and take advantage of our lead generation solutions.

Press releases are a great way to promote business with announcements that put a spotlight on your business. They can also drive traffic, particularly from search engines. This is not news, but it’s a commonly overlooked fact.  As many search engine marketing experts will tell you, press releases can enhance search traffic.  “Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic and potential prospects to a small business’ Web site,” a PRWeb spokesperson once told Web Pro News. “However, because improving search rankings are desirable, achieving results can be both challenging and highly competitive.”

Back in the summer, PRWeb shared a case study with us, involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn’t believe they were from the same users. They also incorporate social media tools like Twitter to extend the “shelf life” of press releases, and say that drives additional traffic.

“When we included a link to our press releases on Twitter and other social media networks, we saw these both expanded the scope of distribution and the extended the longevity of the announcement,” the CEO of the company behind the case study had said. “With other news releases we saw an initial spike in Web site traffic on the first two days and then it dropped off. With these features we’ve seen increases in traffic up to five days after the news release was issued.”

In a study from Arketi Group, also back in the summer, reporters were found to use the web in the following ways:

- 95% search
- 92% reading news
- 92% emailing
- 89% finding story ideas
- 87% finding news sources
- 75% reading blogs
- 64% watching webinars
- 61% watching YouTube
- 59% social networks

Lead generation is a general term referred to the process of aggregating leads and data with the intention of marketing a specific offer. Quite often people get confused by thinking that lead generation is exclusively only for online marketing tools. In fact, lead generation is a broad marketing term that includes online and offline advertising campaigns.  Direct mail marketing and outbound dialing would be consider offline lead generation because they utilize traditional marketing methods by telephone and postal delivery services.  Online lead generation would refer to organic search engine optimization, email marketing, pay per click advertising, banner advertising and contextual advertising.

Combining online and offline marketing technologies can be very effective for boosting conversion ratios.  Consider combining several marketing methods in an effort to maximize lead volumes.  This also provides choices for the consumers, because some people want to talk by phone and some just info emailed to them to read at their leisure.

Example 1: Consider combining internet marketing with voice broadcasting.  With our live transfer technology a prospect could be browsing your website and click the “Live Agents” button and the click to call system will connect the prospect and sales agent together by telephone. 

Example 2: Consider a direct mail campaign that drive consumers to call a telephone or go online to your website to complete an info request form that generates a lead that goes instantly to your live agents.  Landing pages are critically for generating leads for consumers that are not ready to speak with someone by phone yet. They are also instrumental in aggregating leads after-hours. 

For the last several months, a large team of Google engineers have been working on a new search engine project.  Google is making an effort to improve the “search” experience with the “next-generation architecture” for their online search engine. It’s the 1st step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. Google is calling on web developers and SEO programmers test ride the new engine and then provide feedback.  

Google wants feedback on the differences between the present search results and the SERPS in the new system. They are also interested in higher-level feedback (“These types of sites seem to rank better or worse in the new system”) in addition to “This specific site should or shouldn’t rank for this query.” Google said their engineers will read and consider the feedback, but will not be able to reply to the comments directly.Here’s how to offer feedback to Google: Go online and visit http://www2.sandbox.google.com/.   Check out the search results page and look for the link at the bottom of the page that says “Dissatisfied? Help us improve.” Roll over and click on that link.  Google encourages people to provide detailed feedback in the comments box and then include the word “caffeine” somewhere in the text box.  Sign up now to have the latest search engine marketing to me emailed you.

Click to Call live transfer lead solutions remain one of the best methods for maximizing organic SEO and Pay-Per-Click campaigns with your website.  Lead generation specialists can offer companies a combination of live chat and Click to Call wherein live operators escalate visitor from chat to voice to close high-value sales or resolve complex service issues. 

 

 

 

Click to Call technology connects internet visitors with live operators and sales people with the click of a button.  Voice broadcasting support is imperative for integrating websites to 3rd party lead generation systems.  Take advantage of web based support from experienced voice broadcasting companies.  These technology companies offer lead capture capabilities and queue placement features as a high-end telephone system, without expensive hardware investments and maintenance fees.  Mortgage Lead generation companies like the Lead Planet have reported significant results for their clients.

 

When online visitors enter their telephone number to click to talk, Click to Call automatically routes the request to the agent and as soon as an agent accepts the request, the call is placed, connecting the customer and agent immediately. It eliminates frustrating wait times, busy signals and annoying IVR loops by bypassing traditional phonee lines. Real-time queue placement indicators with Click to call have the ability to display accurate wait times online so visitors know exactly when to expect the call that is transferred automatically with the voice broadcasting technology.

Live Lead Transfer Company can refer you to lead generation companies that are dedicated to marketing, outbound dialing and the entire live transfer process consisting of real time daily monitoring of each agent’s sales and customer service performance. Many lead generation companies have the call center facilities to provide live telephone operators with local telephone number in most major countries including the United States, Canada, United Kingdom, France, Australia, France, Spain, Italy, Ireland, Germany, India, China, Vietnam and many more countries.