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Google Instant

10th September 2010

Google announced a new search feature called Google Instant that show quick results as you type.  Google Instant will likely become increasingly important to search marketing, because not only will it roll out to more countries, but it will soon come to mobile and browser search boxes. Each of these factors will greatly increase how often Instant results are displayed.

How will Google Instant Effect Search Engine Optimization? Many SEO executives fear that Google Instant favors big business thus hindering search optimization practices for small businesses online.

The mobile factor actually has implications for Google retaining a substantial amount of mobile searches in general. The quicker Google can give results on any kind of query, the less reason users have to go to different apps to acquire certain information.

Google clearly said that ranking stays the same with Google Instant, but it will change the way people search. It will affect their search behavior, and that is what search marketers are going to have to think about more than ever. You should also consider that some people will simply deactivate the feature, leaving them open to Google’s standard results.

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