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Why Yahoo and Bing Search Merge is Good for SEO
23rd July 2010
Many search engine marketing specialists seem to get complacent optimizing their website only for Google. Search engine optimization is an ever-changing process, so it is imperative to stay up to speed on search engine marketing practices. This week Yahoo! started featuring Bing results in their paid and organic search results. Sure Google maintains 66% of the search market-share, but do they carry that market-share for your industry. If you are a finance company, does the search market-share for video games really matter? Yahoo and Bing combine for 30% of the search engine market-share and that will likely increase as their partnership settles in. In regards to SEO, both Google and Bing are prioritizing content more than ever. Most search engine optimizers have figured out that linking campaigns are just as critical for maximizing search engine rankings.
httpv://www.youtube.com/watch?v=jt4nCR5n03o
With Microsoft’s ability to invest in talent and Yahoo’s ability to market, I wouldn’t bet against their new partnership.  Consumers like Yahoo’s look and feel and Bing has created a formidable search engine to compete with Google. That’s not to say that Google won’t continue to produce a great search engine, but they will likely lose some search market-share in the next few years. That’s why SEO specialists should stop overlooking the Google alternatives. Search engine optimizing strategies should continue to promote “white-hat” SEO that is built on compelling content that is consumer-driven. The Yahoo and MicroSoft merger is good for search because it will surely increase the competitiveness between Google and Yahoo that will only improve the search engines going forward.
Nationwide Marketing is a search engine marketing company that understands the SEO fundamentals for Bing, Google and Yahoo, so you are in good hands developing a long term strategy with our search team.
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