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Microsoft and Yahoo Paid Search Ads Together
21st July 2010
Yahoo is now displaying MSN/Bing paid and organic search listings for up to 25% of its search traffic in the United States. The move is part of a 10-year pact to take down search engine giant Google. Microsoft made good on a partnership it inked with Yahoo almost a year ago, seeding paid and organic search listings for up to 25% of Yahoo’s search traffic in the U.S.
Microsoft last July agreed to power Yahoo’s search engine and pay the company 88% of traffic acquisitions costs for the first five years of a 10-year deal. Yahoo would provide the worldwide sales force for both companies’ search advertisers. Google commands a 66% search share in the U.S. Microsoft and Yahoo together would hold about 30%.
http://www.smartsearchstrategies.com/blog/index.php/2010/07/yahoo-displaying-bing-ads-in-paid-search/
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