Many search engine marketing specialists seem to get complacent optimizing their website only for Google.  Search engine optimization is an ever-changing process, so it is imperative to stay up to speed on search engine marketing practices.  This week Yahoo! started featuring Bing results in their paid and organic search results.  Sure Google maintains 66% of the search market-share, but do they carry that market-share for your industry.  If you are a finance company, does the search market-share for video games really matter? Yahoo and Bing combine for 30% of the search engine market-share and that will likely increase as their partnership settles in.  In regards to SEO, both Google and Bing are prioritizing content more than ever.  Most search engine optimizers have figured out that linking campaigns are just as critical for maximizing search engine rankings.

httpv://www.youtube.com/watch?v=jt4nCR5n03o

With Microsoft’s ability to invest in talent and Yahoo’s ability to market, I wouldn’t bet against their new partnership.  Consumers like Yahoo’s look and feel and Bing has created a formidable search engine to compete with Google.  That’s not to say that Google won’t continue to produce a great search engine, but they will likely lose some search market-share in the next few years.  That’s why SEO specialists should stop overlooking the Google alternatives.  Search engine optimizing strategies should continue to promote “white-hat” SEO that is built on compelling content that is consumer-driven.  The Yahoo and MicroSoft merger is good for search because it will surely increase the competitiveness between Google and Yahoo that will only improve the search engines going forward.

Nationwide Marketing is a search engine marketing company that understands the SEO fundamentals for Bing, Google and Yahoo, so you are in good hands developing a long term strategy with our search team.

Yahoo is now displaying MSN/Bing paid and organic search listings for up to 25% of its search traffic in the United States. The move is part of a 10-year pact to take down search engine giant Google. Microsoft made good on a partnership it inked with Yahoo almost a year ago, seeding paid and organic search listings for up to 25% of Yahoo’s search traffic in the U.S.

httpv://www.youtube.com/watch?v=jt4nCR5n03o

Microsoft last July agreed to power Yahoo’s search engine and pay the company 88% of traffic acquisitions costs for the first five years of a 10-year deal. Yahoo would provide the worldwide sales force for both companies’ search advertisers.   Google commands a 66% search share in the U.S. Microsoft and Yahoo together would hold about 30%.

http://www.smartsearchstrategies.com/blog/index.php/2010/07/yahoo-displaying-bing-ads-in-paid-search/

According to a new report from ComScore, Google saw its share of the U.S. search market fall to 62.6% in June, down from 63.7% in May. This is the 4^th month in a row that Google has lost market-share as the Search Icon fell nearly 3% since reaching 65.5% share in February.

Yahoo Search! continued to rebound, reaching 18.9% share, up from 18.3% in May; the search engine company’s share is up from 16.8% in February.

Bing had 12.7% of the market in June, up from 12.1% in May; the company has increased its share of the market in each of the last 13 months, up from 8.4% in June 2009.

Among the also-rans, AOL (AOL) had 2.2% of the market, down from 2.3% in May, and 3.1% a year ago; Ask.com (IACI) had 3.6% share, flat with May, and down from 3.9% a year ago.

According to San Diego search engine optimization company Nationwide Marketing, consumers are more open to searching with Yahoo and Bing.  People are always looking for something different and both search engine companies offer consumers a different type of search experience.  The Nationwide spokesman said, “It’s not necessarily that consumers are migrating from Google because Yahoo and Bing are better — just different.”  See Smart Search Strategies Article > Google Loses Search Market Share to Yahoo and Bing

Small business internet marketing continues to be centered on search engine marketing.  Organic search engine optimization, paid search and email marketing all play important roles in marketing online. By now most marketers understand that businesses are being limited if customers and prospects can’t find your website when searching online.  Search engine optimization help people find your website, through search inquiries on the major search engines like Google, Yahoo and Bing. However, the Internet is a saturated place and getting your website ranked high on the search engine results is an art and a fundamental process.

2010 is a great year for internet marketing because there are SEO companies like Nationwide Marketing and SEO tools are available to small businesses that want to improve their rankings online for relevant search terms and keywords.  Search engine optimization is an internet marketing technique that makes it possible for your website to get indexed, crawled and listed on the public search engines located on the World Wide Web.

Now you can buy your way to the top of “paid listings” but do you have enough budgeted to compete in the pay-per-click arena.  Most likely your company is looking to reduce marketing expenses rather than increase them.  That is why Nationwide Marketing understands small business internet marketing.  Whether you are a mortgage company or chiropractor, both businesses need more leads.  Nationwide provides lead generation services that produce cost effective results that help grow your business. We offer global, national and local search optimization because we understand that each business has different targeted markets.  Our SEO company can help you improve your search engine ranking with our proven SEO strategies and pay-per-click management.