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Internet Marketing Grows 46% Globally
28th January 2010
Internet marketing continues to grow rapidly worldwide. The global search engine market showed “extraordinary” growth last year, expanding by 46% between December 2008 and December 2009, according to a new report from comScore.
In news that could provide a significant boost to search engine marketing, there were 131 billion searches conducted by people over the age of 15 from home and work locations last month. The United States was the largest individual search market, accounting for 22.7 billion, or 17%, of all queries. China was in second place with 13.3 billion searches, followed by Japan and the UK.
Google remained the dominant force in the market, handling 87.8 billion searches in December, or 66.8% of all queries. This was 58% higher than its search volume for December 2008, comScore said. Yahoo! came second with 9.4 billion searches, followed by Chinese search engine Baidu with 8.5 billion.
Microsoft sites, including the Bing search engine launched in May 2009, were fourth with 4.09 billion searches, up 70% on December 2008.
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