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PPC Versus SEO for a New Site?

21st January 2010

In a recent Web Pro News article, Chris Crum proposed the question, “Is Pay Per Click more important than Search Engine Optimization for a new website?” The published article considered the debate over what is better between search engine optimization and pay-per-click. Of course both should be used typically, but on a recent panel at SES Chicago, participants were asked to pick a side to highlight the benefits of each compared to the other.  Certainly PPC with Google is a great way to jump-start your site with lead generation, but long term that PPC model can prove to be much more costly than white-hat search engine optimization.  The general consensus seems to be that you should use both when possible, but that SEO is better for the long term, and PPC is better for quick results.

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2 Comments »

  1. [...] See the original post: PPC Versus SEO for a New Site? | SEO Marketing – Lead Generation [...]

    Pingback by PPC Versus SEO for a New Site? | SEO Marketing – Lead Generation | Toronto SEO | Toronto SMO | Toronto SEM | PPC Services — January 21, 2010 @ 2:50 pm

  2. [...] this link: PPC Versus SEO for a New Site? | SEO Marketing – Lead Generation Posted in General Marketing | Tags: corners-with, debate-over, for-organic, new-website-, [...]

    Pingback by PPC Versus SEO for a New Site? | SEO Marketing – Lead Generation | Money Making Blog — January 21, 2010 @ 3:13 pm

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