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Nationwide Marketing

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Google Rolls Out Mortgage Comparison Ads

19th January 2010

A new mortgage marketing service from Google allows consumers to compare multiple offers from lenders and brokers that are generated automatically when prospective applicants submit information about the mortgage loan they are seeking along with their credit rating.  Unlike some similar services, Google’s AdWords Mortgage Comparison Ads enables borrowers to refine their criteria and request loan quotes anonymously.  Lead Planet founder, Bryan Dornan thought it was a good idea.  In a recent interview, Dornan said, “Google bringing together the technology vendors for the mortgage industry makes sense.”  He continued, “The fact that Google is getting involved in mortgage lead generation says a lot about the mortgage industry.”

In October of 2009, Google launched Comparison Mortgage Ads in Beta test mode . Google moved Mortgage Comparison Ads out of the Beta test phase today, allowing three vendors to announce their roles in the project: Insight Lending Solutions, which is providing its PriceMyLoan pricing engine; Lead360, a lead management software provider; and Mortech, which provides both loan pricing and lead management services to lenders. 

For a Free mortgage lead generation evaluation, call 888-271-9581- extension 103 and take advantage of our lead generation solutions.

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4 Comments »

  1. [...] post: Google Rolls Out Mortgage Comparison Ads | SEO Marketing – Lead … Share and [...]

    Pingback by Google Rolls Out Mortgage Comparison Ads | SEO Marketing – Lead … | Drakz Free Online Service — January 19, 2010 @ 11:33 pm

  2. [...] here to see the original: Google Rolls Out Mortgage Comparison Ads | SEO Marketing – Lead … Share and [...]

    Pingback by Google Rolls Out Mortgage Comparison Ads | SEO Marketing – Lead … | Drakz Free Online Service — January 19, 2010 @ 11:36 pm

  3. [...] from: Google Rolls Out Mortgage Comparison Ads | SEO Marketing – Lead … Share and [...]

    Pingback by Google Rolls Out Mortgage Comparison Ads | SEO Marketing – Lead … | Drakz Free Online Service — January 20, 2010 @ 12:06 am

  4. Well, organic SEO is the way to do it because you won’t get banned by major search engine..’*

    Comment by Molly Moore — June 22, 2010 @ 8:26 pm

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