Search engine marketing is more than just adding links and joining the social networks.  Tracking and measuring conversion rates is an essential step to effective SEO.  There are several key factors in successfully converting online prospects into customers.  Call to Action -- Increasing your relevant traffic is critical and making an attractive offer can enhance the quality of your web traffic.  Increasing general traffic doesn’t always increase sales online and usually it’s a lost opportunity. 

Watch Google Website Optimizer Video

Conversion rates should be measured regularly to effectively manage and leverage your web traffic. Increasing your conversion rate takes time, but is imperative to realize your sales potential online. Maximizing a higher percentage of website visitors to act on your intended “Call to Action” is a profitable practice.

> Define your Call to Action

> Integrate an effective landing page to make it easy for prospects to act on your offer

>  Use web analytics, track and evaluate conversion rates

> Change up your offers to see what motivates the visitors

Internet marketing continues to grow rapidly worldwide.  The global search engine market showed “extraordinary” growth last year, expanding by 46% between December 2008 and December 2009, according to a new report from comScore.

In news that could provide a significant boost to search engine marketing, there were 131 billion searches conducted by people over the age of 15 from home and work locations last month.   The United States was the largest individual search market, accounting for 22.7 billion, or 17%, of all queries.   China was in second place with 13.3 billion searches, followed by Japan and the UK.

Google remained the dominant force in the market, handling 87.8 billion searches in December, or 66.8% of all queries. This was 58% higher than its search volume for December 2008, comScore said.   Yahoo! came second with 9.4 billion searches, followed by Chinese search engine Baidu with 8.5 billion.

Microsoft sites, including the Bing search engine launched in May 2009, were fourth with 4.09 billion searches, up 70% on December 2008.

Is Your Website Ranked at Number One in The Search Engines?  When your website is ranked highly in all of the major search engines, you benefit from more internet exposure and increased traffic online.  SEO  is the most important keys to your company’s success with internet marketing. Your business goes from being unseen or ranked very low to a very high ranking, making you sales 24/7.

At no cost to you, our search engine optimization experts will run a ranking report showing you exactly where your website currently stands in all the major search engines. Then we will email you our analysis report along with the recommendations of how we can increase your ranking, and improve your websites traffic dramatically! 

Nationwide Marketing offers lead generation and search engine marketing strategies led by Bryan Dornan that will benefit your bottom line. Please call 760-579-9336 and we will send you an SEO proposal based on your keywords, needs and goals.

In a recent Web Pro News article, Chris Crum proposed the question, “Is Pay Per Click more important than Search Engine Optimization for a new website?” The published article considered the debate over what is better between search engine optimization and pay-per-click. Of course both should be used typically, but on a recent panel at SES Chicago, participants were asked to pick a side to highlight the benefits of each compared to the other.  Certainly PPC with Google is a great way to jump-start your site with lead generation, but long term that PPC model can prove to be much more costly than white-hat search engine optimization.  The general consensus seems to be that you should use both when possible, but that SEO is better for the long term, and PPC is better for quick results.

A new mortgage marketing service from Google allows consumers to compare multiple offers from lenders and brokers that are generated automatically when prospective applicants submit information about the mortgage loan they are seeking along with their credit rating.  Unlike some similar services, Google’s AdWords Mortgage Comparison Ads enables borrowers to refine their criteria and request loan quotes anonymously.  Lead Planet founder, Bryan Dornan thought it was a good idea.  In a recent interview, Dornan said, “Google bringing together the technology vendors for the mortgage industry makes sense.”  He continued, “The fact that Google is getting involved in mortgage lead generation says a lot about the mortgage industry.”

In October of 2009, Google launched Comparison Mortgage Ads in Beta test mode . Google moved Mortgage Comparison Ads out of the Beta test phase today, allowing three vendors to announce their roles in the project: Insight Lending Solutions, which is providing its PriceMyLoan pricing engine; Lead360, a lead management software provider; and Mortech, which provides both loan pricing and lead management services to lenders. 

For a Free mortgage lead generation evaluation, call 888-271-9581- extension 103 and take advantage of our lead generation solutions.

A recent article in Web Pro News discussed the upcoming changes in search engine optimization for 2010.  Of course, the search industry is constantly changing, and that means SEO marketing, lead generation and businesses must adapt. This is always made abundantly clear at the change of each year as the previous year is reflected upon, and predictions about trends in the upcoming year are discussed. SEO consultants understand that adaptation and ongoing education are crucial. The problem is that businesses don’t always understand just how much the search landscape actually does change. This can present a whole different set of challenges for both the small business and SEO professionals.

Web Pro News highlights some of the things you should keep in mind:

ü  Site Speed

ü  Personalized Search

ü  Universal Search  

ü  Real-Time Search

ü  Changes in Local

We recommend staying informed and take advantage of a free SEO consultation from Nationwide Marketing.