Search engine marketers will argue about content and linking until they are blue in the face.   Many of our clients ask the SEO team on a regular basis, “Which is more important – Content or SEO Links?  Both SEO linking and content are critical to a website success for marketing online. 

Clearly, you must have good search engine placement to get traffic and linking and keyword placement are important, but if you your content doesn’t flow and users just see keywords splattered all over the site, they will smell a rat miles away, so well-written content I just as critical. We recommend creating content for users with “call to action” headlines and landing pages to capture data and maximize lead generation.  you don’t write your content for your human site visitors, the people who do show up might end up leaving without making a purchase. Canned content is no fun to read.  The phrase “content is king” is true as long as it’s relevant content and linking isn’t overlooked.