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Lead Generation Tips
25th August 2009
Lead generation is a general term referred to the process of aggregating leads and data with the intention of marketing a specific offer. Quite often people get confused by thinking that lead generation is exclusively only for online marketing tools. In fact, lead generation is a broad marketing term that includes online and offline advertising campaigns. Direct mail marketing and outbound dialing would be consider offline lead generation because they utilize traditional marketing methods by telephone and postal delivery services. Online lead generation would refer to organic search engine optimization, email marketing, pay per click advertising, banner advertising and contextual advertising.
Combining online and offline marketing technologies can be very effective for boosting conversion ratios. Consider combining several marketing methods in an effort to maximize lead volumes. This also provides choices for the consumers, because some people want to talk by phone and some just info emailed to them to read at their leisure.
Example 1: Consider combining internet marketing with voice broadcasting. With our live transfer technology a prospect could be browsing your website and click the “Live Agents” button and the click to call system will connect the prospect and sales agent together by telephone.
Example 2: Consider a direct mail campaign that drive consumers to call a telephone or go online to your website to complete an info request form that generates a lead that goes instantly to your live agents. Landing pages are critically for generating leads for consumers that are not ready to speak with someone by phone yet. They are also instrumental in aggregating leads after-hours.
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