Yahoo announced some new integrated applications from their SearchMonkey project into everyday search results for users of the Yahoo search engine. The two integrated apps are from Citysearch and Zagat, which Yahoo intends to use for improved local search results along with Yelp and its own Yahoo Local results.

SearchMonkey is Yahoo Search’s open platform, which allows developers and site owners to make results more useful and relevant on a personalized basis. With SearchMonkey, Developers are able to build apps and use it themselves and/or share them with others, but they typically have to be turned on by users. That’s the significance of this news. Yahoo has deemed these apps worthy of improving their own search results and has implemented them on their own for all Yahoo Search users to enjoy.

It is not unlike what Google does, except that these apps are coming from 3rd parties. “While Google usually integrates data from their own products like Google Finance, Images, or Maps into its search results, Yahoo is staying true to its promise of ‘open search,’” says Frederic Lardinois at Read Write Web. “Yahoo started to integrate SearchMonkey results in June, but back then, users still had to enable them one by one. Now, Yahoo is starting to surface more results from trusted SearchMonkey apps in its standard results.”

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment