Internet marketing is finally surpassing traditional advertising campaigns. Web Pro News recently reported that search engines were used more frequently than the Yellow Pages when it came to consumer looking for local business. Data from comScore and TMP Directional Marketing shows that this year more customers are reaching out to search engines after last year’s report indicated that Yellow Pages were still top dogs for local business advertising. Consumers have migrated towards online directories for quick information at site like Yahoo Local and Google Maps.

While most consumers still use a variety of different methods to find a local business, the study found what people seem to prefer as their first choice for doing so:

1. Search Engines (31%)

2. Print Yellow Pages or White Pages (30%)

3. Internet Yellow Pages Sites (19%)

4. Local Search Sites (11%)
Last year’s numbers had Print Yellow Pages at 33% and search engines at 30%. When it comes to online habits of people, the study shows that more consumers used like servicing like the Yellow Pages sites than the Local search sites like Google Maps and Yahoo Local, but I suspect the reason for this is that they don’t have to go to the actual local search sites to get the same results. If you search Google for a local business, you are likely to get the Google Maps results right at the top. The same goes for Yahoo. Read complete Web Pro News article >

1 Comment »

1. Search Engine Optimization…
   Search marketing can be complicated, but these days good old fashioned hard work with original content and eye catching web designs seems to perform very well. Great articles!
   K Arnett-

   Trackback by SEO marketing — November 18, 2008 @ 4:50 pm

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