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Nationwide Marketing is well versed on the latest search engine optimization updates. We understand how critical SEO is for organic lead generation strategies and we do not cut corners with quick-fix techniques that will get you short-lived high rankings. We provide copywriting, web development and website promotions to maximize search engine rankings.

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Apply these four tips to dramatically improve the efficiency and ROI of your AdWords campaigns.

Tip #1:  Beware of Broad-Matched Sponsored Keywords
Are you using broad-matched sponsored keywords in your AdWords account? If so, you need to be careful because Google often triggers ads to display from irrelevant search keyword phrases. Showing your ad with irrelevant search queries costs you money in two ways.

First, your ad will likely not get many clicks, which reduces your Click-Through-Rate (CTR) for that keyword and pulls down the average for the whole AdGroup. A low CTR results in a poor Quality Score, which means that Google will require a higher bid from you to keep from disabling that keyword altogether. In addition, Google will charge you more per click for the same ad position than someone else who is sponsoring the same keyword but has a better Quality Score.

The second problem is that the clicks that you do get from non-relevant keywords generally have a much lower tendency to convert into leads or sales.
How do you avoid this problem?

First, you should always start out your new campaigns with phrase-matched and exact-matched keywords. They are safer because you have more control over when your ads will appear. But sometimes you will find that you just can’t get enough paid click traffic this way and you still have money left in your budget. In that case, add some broad-matched keywords back in, but be sure to monitor the actual search term used via your web analytics tool and use Tip #2 below to filter out irrelevant keyword phrases.

Second, from time to time, you should prune underperforming keywords from your campaigns. These are keywords that have low CTR or poor conversion rates. Just set up a reasonable date range in AdWords and go down your keyword lists. To speed up the process, you can sort columns by CTR and Conversions from low to high.  Read Complete Article >

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Link Building Strategies

30th October 2008

Google and Yahoo! have been working hard over the past several years to clean up web spam, and discredit websites that use questionable tactics to increase rankings.  In fact, search engines have been penalizing websites, and filtering link publishers since at least 2002. Back then filtering paid linking was much more selective and wasn’t nearly as sophisticated as the operations running today.

Increasing your website’s link popularity is vital to the growth of your online brand, at least for most of us. Unfortunately, many traditional best practice link building models have come under fire. Rather than simply discrediting paid links Google has taken action to penalize in varying degrees some websites that participate in certain link building type programs. Generally these penalties are at the keyword-level, affecting only one phrase, which is much better than a site-wide penalty.  Directory registration is one example. There are many ethical ways to build links using directories, but unfortunately the layman webmaster can’t tell the difference between a valuable link-passing directory, and one which has been filtered in Google. Often, the filtered directories still have PageRank and pages indexed in the Google database.  Read Complete Visibility Article > Article written by Joe Griffin

Optimizing a Landing Page

30th October 2008

Landing page testing can result in dramatic and lasting improvements to your online marketing program profits. However, setting up a testing program involves many moving parts.  Your testing program can look like it’s moving forward but still fail. If it does, it will likely happen as a result of a “death by a thousand cuts.” Your original test ideas will be reviewed, tweaked, overruled, and co-opted by many others along the way. It is like the children’s game of “telephone” in which all of the participants’ line up and an original message is repeated and whispered to the next person in line. By the time it reaches the other end, you end up with something completely unrecognizable. But you have no choice because you need the cooperation of many people. You have to bear the ultimate responsibility for wrangling and herding them roughly in the desired direction. So your skills as a diplomat and persuader will be very important.

To help guide you through this process, I have put together a list of the “usual suspects.” These are roles that are commonly needed for a successful landing page optimization program. Depending on the scope of your program, not all of them may be applicable to you or your organization. If your company or department is small, several of these roles may be assigned to a single person. In fact, many of them may currently be assigned to you. If that is the case, use extra caution to take yourself and your predispositions into account as much as possible.

Each role in this section has an associated scope of responsibilities or expertise. I have included a section on typical skills and training required. Each role also has a specific overlap with your landing page optimization program. I will also bring up common issues that repeatedly come up in our tests involving each role (with suggestions about how to address them whenever possible).

Remember to pay particular attention when you get to the sections describing your own role or roles. Read them with the additional perspective of understanding how others may view your responsibilities, biases, and working style. Don’t become a stumbling block to your own program by ignoring your role in it. Read Complete Visibility Article >

 

Yahoo Looks to Enhance Search

30th October 2008

Yahoo announced some new integrated applications from their SearchMonkey project into everyday search results for users of the Yahoo search engine. The two integrated apps are from Citysearch and Zagat, which Yahoo intends to use for improved local search results along with Yelp and its own Yahoo Local results.

SearchMonkey is Yahoo Search’s open platform, which allows developers and site owners to make results more useful and relevant on a personalized basis. With SearchMonkey, Developers are able to build apps and use it themselves and/or share them with others, but they typically have to be turned on by users. That’s the significance of this news. Yahoo has deemed these apps worthy of improving their own search results and has implemented them on their own for all Yahoo Search users to enjoy.

It is not unlike what Google does, except that these apps are coming from 3rd parties. “While Google usually integrates data from their own products like Google Finance, Images, or Maps into its search results, Yahoo is staying true to its promise of ‘open search,’” says Frederic Lardinois at Read Write Web. “Yahoo started to integrate SearchMonkey results in June, but back then, users still had to enable them one by one. Now, Yahoo is starting to surface more results from trusted SearchMonkey apps in its standard results.”

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Google Tips On Link Architecture

Over at Google’s Webmaster Central Blog, Maile Ohye is posting linking tips all week. Today’s tips are about linking architecture, or structuring internal links on your site so that they are both user and search engine friendly.

That search marketing advice falls within the overall theme: Making your site easily navigable is extremely important for users and for Google. Ohye suggests role-playing as a way of determining whether your site is easy to get around. Text links make it easier for crawlers, and submitting sitemaps to Google is a good way to help the Googlebot out if using other kinds of links. Article by Jason Lee Miller

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Yahoo finally went live with its “open strategy” or Y!OS, which is Yahoo’s invitation for opening up their products to 3rd party developers in an effort to attract broader based users while coming up with some useful functionalities that will help them compete more aggressively with companies like Google and Microsoft. Y!OS consists of three major components:- Yahoo Social Platform- Yahoo Query Language (YQL)

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More than 14.5 million people in the UK visited at least one blog in August, representing 41% of the total UK Internet audience, according to comScore. When it comes to blog platforms the most popular in the UK was the Google-owned Blogger.com, which pulled in more than 9 million visitors, followed by WordPress with 4.8 million visitors and Six Apart with 2.7 million.

The most popular blog in August was Engadget.com with 243,000 visitors, followed by reality TV blog UnrealityTV.co.uk with 225,000 visitors. Gizmodo.com ranked third with 223,000 visitors, followed by gamer blog Kotaku.com with 210 visitors, trailed by community blog Metafilter.com with 207,000 visitors.
Heavy blog readers were found to be 142% more likely than the average Internet user to visit a site in the humor category. They are also likely to be tech savvy and younger with a focus education.
“Blogs have become part of the essential fabric of the Internet today,” said Herve Le Jouan, Managing Director, comScore Europe.

“They live and breathe in real-time, helping quench media consumers’ thirst for the most up-to-date breaking news, information, and analysis. It should not, therefore, be particularly surprising that they’re increasingly displacing traditional media usage and carving out an ever-increasing slice of the online advertising pie.”

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Internet marketing is finally surpassing traditional advertising campaigns. Web Pro News recently reported that search engines were used more frequently than the Yellow Pages when it came to consumer looking for local business. Data from comScore and TMP Directional Marketing shows that this year more customers are reaching out to search engines after last year’s report indicated that Yellow Pages were still top dogs for local business advertising. Consumers have migrated towards online directories for quick information at site like Yahoo Local and Google Maps.

While most consumers still use a variety of different methods to find a local business, the study found what people seem to prefer as their first choice for doing so:

1. Search Engines (31%)

2. Print Yellow Pages or White Pages (30%)

3. Internet Yellow Pages Sites (19%)

4. Local Search Sites (11%)
Last year’s numbers had Print Yellow Pages at 33% and search engines at 30%. When it comes to online habits of people, the study shows that more consumers used like servicing like the Yellow Pages sites than the Local search sites like Google Maps and Yahoo Local, but I suspect the reason for this is that they don’t have to go to the actual local search sites to get the same results. If you search Google for a local business, you are likely to get the Google Maps results right at the top. The same goes for Yahoo. Read complete Web Pro News article >

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If you are into search engine marketing, we recommend joining this year’s Las Vegas PubCon.  This event boasts of sponsors like MSN and PRWeb that bring firsthand knowledge of where search technology is headed.  Last year the event reported over two thousand search marketing groups attended.  In addition, companies like Google, Position Tech and Web Pro News will few of the exhibitors to name a few.

As our many of our search guru colleagues may already know, the term Pub Conference came by Pandia when some eager activists from the Webmaster World discussion forum invited search engine marketers to a pub in London in 2001.  Since then PubCon has evolved into a SEO event that internet marketing enthusiasts won’t want to miss.  

No other online marketing conferences provide such a wide platform for search marketing. The next Webmaster World’s Search & Internet Marketing Conference will be held Nov 11-14 at the Las Vegas Convention Center in Las Vegas, Nevada.  Among the many topics covered, you will find organic search marketing, pay per click advertising, social web marketing, affiliate strategies, video search engine optimization, keyword research, local and mobile search, brand management, webhosting, link building and much more.

Remember that this environment is a great place to build a network of key contacts for search engine optimization and web development.

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Hello world!

28th October 2008

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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