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Converting Online Prospects into Customers
29th January 2010
Search engine marketing is more than just adding links and joining the social networks. Tracking and measuring conversion rates is an essential step to effective SEO. There are several key factors in successfully converting online prospects into customers. Call to Action -- Increasing your relevant traffic is critical and making an attractive offer can enhance the quality of your web traffic. Increasing general traffic doesn’t always increase sales online and usually it’s a lost opportunity.
Watch Google Website Optimizer Video
Conversion rates should be measured regularly to effectively manage and leverage your web traffic. Increasing your conversion rate takes time, but is imperative to realize your sales potential online. Maximizing a higher percentage of website visitors to act on your intended “Call to Action” is a profitable practice.
> Define your Call to Action
> Integrate an effective landing page to make it easy for prospects to act on your offer
> Use web analytics, track and evaluate conversion rates
> Change up your offers to see what motivates the visitors
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