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Our search marketing company is headquartered in San Diego, but we provide internet marketing solutions for global, national and local search engine marketing.

Take advantage of our organic search strategies that will improve your search engine rankings and put your business on the world wide map!

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Nationwide Marketing is well versed on the latest search engine optimization updates. We understand how critical SEO is for organic lead generation strategies and we do not cut corners with quick-fix techniques that will get you short-lived high rankings. We provide copywriting, web development and website promotions to maximize search engine rankings.

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Google Instant

10th September 2010

Google announced a new search feature called Google Instant that show quick results as you type.  Google Instant will likely become increasingly important to search marketing, because not only will it roll out to more countries, but it will soon come to mobile and browser search boxes. Each of these factors will greatly increase how often Instant results are displayed.

How will Google Instant Effect Search Engine Optimization? Many SEO executives fear that Google Instant favors big business thus hindering search optimization practices for small businesses online.

The mobile factor actually has implications for Google retaining a substantial amount of mobile searches in general. The quicker Google can give results on any kind of query, the less reason users have to go to different apps to acquire certain information.

Google clearly said that ranking stays the same with Google Instant, but it will change the way people search. It will affect their search behavior, and that is what search marketers are going to have to think about more than ever. You should also consider that some people will simply deactivate the feature, leaving them open to Google’s standard results.

Many search engine marketing specialists seem to get complacent optimizing their website only for Google.  Search engine optimization is an ever-changing process, so it is imperative to stay up to speed on search engine marketing practices.  This week Yahoo! started featuring Bing results in their paid and organic search results.  Sure Google maintains 66% of the search market-share, but do they carry that market-share for your industry.  If you are a finance company, does the search market-share for video games really matter? Yahoo and Bing combine for 30% of the search engine market-share and that will likely increase as their partnership settles in.  In regards to SEO, both Google and Bing are prioritizing content more than ever.  Most search engine optimizers have figured out that linking campaigns are just as critical for maximizing search engine rankings.

httpv://www.youtube.com/watch?v=jt4nCR5n03o

With Microsoft’s ability to invest in talent and Yahoo’s ability to market, I wouldn’t bet against their new partnership.  Consumers like Yahoo’s look and feel and Bing has created a formidable search engine to compete with Google.  That’s not to say that Google won’t continue to produce a great search engine, but they will likely lose some search market-share in the next few years.  That’s why SEO specialists should stop overlooking the Google alternatives.  Search engine optimizing strategies should continue to promote “white-hat” SEO that is built on compelling content that is consumer-driven.  The Yahoo and MicroSoft merger is good for search because it will surely increase the competitiveness between Google and Yahoo that will only improve the search engines going forward.

Nationwide Marketing is a search engine marketing company that understands the SEO fundamentals for Bing, Google and Yahoo, so you are in good hands developing a long term strategy with our search team.

Yahoo is now displaying MSN/Bing paid and organic search listings for up to 25% of its search traffic in the United States. The move is part of a 10-year pact to take down search engine giant Google. Microsoft made good on a partnership it inked with Yahoo almost a year ago, seeding paid and organic search listings for up to 25% of Yahoo’s search traffic in the U.S.

httpv://www.youtube.com/watch?v=jt4nCR5n03o

Microsoft last July agreed to power Yahoo’s search engine and pay the company 88% of traffic acquisitions costs for the first five years of a 10-year deal. Yahoo would provide the worldwide sales force for both companies’ search advertisers.   Google commands a 66% search share in the U.S. Microsoft and Yahoo together would hold about 30%.

http://www.smartsearchstrategies.com/blog/index.php/2010/07/yahoo-displaying-bing-ads-in-paid-search/

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According to a new report from ComScore, Google saw its share of the U.S. search market fall to 62.6% in June, down from 63.7% in May. This is the 4th month in a row that Google has lost market-share as the Search Icon fell nearly 3% since reaching 65.5% share in February.

Yahoo Search! continued to rebound, reaching 18.9% share, up from 18.3% in May; the search engine company’s share is up from 16.8% in February.

Bing had 12.7% of the market in June, up from 12.1% in May; the company has increased its share of the market in each of the last 13 months, up from 8.4% in June 2009.

Among the also-rans, AOL (AOL) had 2.2% of the market, down from 2.3% in May, and 3.1% a year ago; Ask.com (IACI) had 3.6% share, flat with May, and down from 3.9% a year ago.

According to San Diego search engine optimization company Nationwide Marketing, consumers are more open to searching with Yahoo and Bing.  People are always looking for something different and both search engine companies offer consumers a different type of search experience.  The Nationwide spokesman said, “It’s not necessarily that consumers are migrating from Google because Yahoo and Bing are better — just different.”  See Smart Search Strategies Article > Google Loses Search Market Share to Yahoo and Bing

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Small business internet marketing continues to be centered on search engine marketing.  Organic search engine optimization, paid search and email marketing all play important roles in marketing online. By now most marketers understand that businesses are being limited if customers and prospects can’t find your website when searching online.  Search engine optimization help people find your website, through search inquiries on the major search engines like Google, Yahoo and Bing. However, the Internet is a saturated place and getting your website ranked high on the search engine results is an art and a fundamental process.

2010 is a great year for internet marketing because there are SEO companies like Nationwide Marketing and SEO tools are available to small businesses that want to improve their rankings online for relevant search terms and keywords.  Search engine optimization is an internet marketing technique that makes it possible for your website to get indexed, crawled and listed on the public search engines located on the World Wide Web.

Now you can buy your way to the top of “paid listings” but do you have enough budgeted to compete in the pay-per-click arena.  Most likely your company is looking to reduce marketing expenses rather than increase them.  That is why Nationwide Marketing understands small business internet marketing.  Whether you are a mortgage company or chiropractor, both businesses need more leads.  Nationwide provides lead generation services that produce cost effective results that help grow your business. We offer global, national and local search optimization because we understand that each business has different targeted markets.  Our SEO company can help you improve your search engine ranking with our proven SEO strategies and pay-per-click management.

Nationwide Marketing believes it is important to be a well-rounded SEO agency that provides both paid and organic search marketing solutions.  We have been a San Diego SEO company that offers premiere internet marketing solutions since 1999.  We have seen enormous changes over the years regarding internet marketing services and SEO strategies.  According to Nationwide founder, Bryan Dornan, “Back in the day it was all organic search engine optimization.”  In the 90’s there were no paid search results and Yahoo had the biggest market-share for search.” Dornan continued, “Times have changed as Google now has 70% of the search market and paid search now plays an important role in search engine marketing.”  The lastest trend for SEO has been online reputation management. The future of search marketing is unlimited and our SEO team is excited to help your business get top page placement on Google, Bing and Yahoo.

2010 Search Engine Marketing Solutions

  • Organic Search Engine Optimization
  • Online Copywriting
  • Link Building
  • Local Search Optimization
  • Pay-Per-Click Management
  • Google Adwords Strategies
  • Online Reputation Management

San Diego SEO News

Yesterday, Carlsbad marketing company, SEO Inc, announced that their search marketing team achieved Google AdWords Certified Partner status.  The new Google AdWords Certification program replaced the Google Advertising Professionals program.

San Diego SEO Company Achieves Google AdWords Certified Partner Status

The new Adwords certification is more difficult to attain.  The program was created to require more advanced knowledge and understanding for certification.  You truly need to be an expert on Google Adwords and be able to demonstrate the best practices for managing AdWords accounts. SEO Inc. is solid company that has provided innovative SEO tools that search marketers all over the world have been using for years.

Optimizing Search Locally

28th June 2010

Optimizing your website for local search is important for many businesses.  Nationwide Marketing believes it is important to use good search engine optimization practices to maximize the internet globally and locally.  Search Engine Optimization is a process of perfecting your website so that search engines will rank your website high in the search engine indexes.  With millions of websites competing for top page results on the search engines, SEO has become a crucial step for internet marketing.  Organic search engine optimization is the process of optimizing a website for natural search engine results rather than paid search results.

Follow the SEO tips below for optimizing on the local level.  We will help you uncover where your website is ranked for the appropriate keywords.  Utilizing PPC advertising is one way to get your website traffic quickly while you wait for the organic and local search optimization to kick in.

Keyword Analysis- Keywords are a critical part of search engine optimization and for local search keywords may be even more important.  It is imperative that your website contain keywords that people are searching and the meta-tags should reflect the actual keywords for each specific page.  We offer a keyword analysis in an effort to maximize all of the keyword opportunities.  For local search optimization you will need to integrate city, county and regional phrases that are most relevant for your business.

When using keywords, think about what will be most helpful and useful to users of your website.  Using too many keywords is not good SEO, as the search engines may consider it as spam.  Keywords should flow naturally in the paragraphs. Nationwide Marketing has a team of copywriters that will conduct a keyword analysis looking for specific opportunities to enhance the search engine optimization of your website.  Good SEO highlights keywords into compelling content.

Finding the best SEO company for your business can be a process.  Years ago, small business internet marketing was easier.  In fact getting ranked high on the search engine was not even that difficult. Times have changed and companies like Google have increased the intelligence of the search engines. Now getting your website ranked on the first page of Google, Bing or Yahoo is not so easy. Google created a system called PageRank that determines which websites are the most appropriate and helpful for each relevant search term.  There are several types of internet marketing that you should know about.

  • Organic Search Engine Optimization
  • Paid Search Engine Marketing

The goal of search engine optimization is to best organize and place a priority on your website so that the search engines evaluate your website’s content and rank your site for the relevant keywords.  SEO optimizes the webpages with useful descriptions that help improve your ranking online. As service providers, many SEO companies offer their clients more than they can actually deliver.  This is why so SEO has a questionable reputation in the business world.

You need to find a SEO specialist who has a solid track record from trusted sources.

  • Local Search Optimization
  • Comprehensive Keyword Analysis
  • PPC Management
  • Social Media Marketing
  • Reputation Management

Most of the top internet marketing agencies will not offer SEO services for businesses that are not will to invest $50,000.  Nationwide Marketing specializes in small business internet marketing, so contact us for a free website evaluation to improve your search engine rankings.

In a recent article, Submit Express discusses some of the new changes happening in the search engine industry. They talked about three key areas of search engine optimizationthat must be addressed in order for SEO campaigns to be successful. The 1st key component is “On-Site Factors”, which takes into account how “search engine friendly” a site’s overall structure is. This involves many site architecture factors including how easily the site can be indexed, if it uses Flash vs. HTML and if shopping carts are search-engine friendly.

The second important factor of SEO is website content. They note how important it is to have compelling content on the website that makes an impact.  This means having a proper keyword density along with making sure that the keywords are also used in titles and meta tags. It’s also important to have the right keywords highlighted: striking a balance of keywords in different competitive ranges will allow you to see short-term and long-term SEO growth.

The third key component of SEM is link building. They stress how important having both in-bound and out-bound links adds strength to your site in the eyes of search engines — it gives your site credibility and respect. However, this doesn’t mean that you should concentrate on just having the highest number of links possible! It’s critical to think about the quality of your links as well. In many cases, one high-level link can be more effective than several lower-level links.

There are several new factors that are changing the SEO industry and none are more important than social media. Every day, millions of people communicate with social media tools like Facebook and Twitter. Reaching these people can be a critical component of any online marketing campaign. However, any social media strategy needs to be more sophisticated than creating a FaceBook or Twitter page and posting your company’s latest specials.  Ideally, social media and SEO search engine marketing campaigns can be effective together while strengthening each other. A high-quality social media campaign that is interactive and engages audiences can increase in-bound links and improve search engine rankings. At the same time, applying smart SEO practices to social media content will increase the reach and visibility of your social media outreach.  Read the original article online at http://www.submitexpress.com/

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Nationwide Marketing is pleased to announce another partnership with the Lead Planet. The mortgage marketing groups will expand their services to include mortgage SEO, mortgage marketing and web development for finance driven sales organizations.  The agreement would offer enhanced mortgage marketing services for their clients in addition to the mortgage lead generation campaigns they were already running.  The Lead Planet is best known for producing quality internet mortgage leads  for banks, lenders and mortgage brokers nationwide.

The Lead Planet connects consumers with finance professionals seamlessly online and the company shares many internet marketing convictions as Nationwide.  Both companies have centered their online marketing technologies around organic search engine optimization, so the partnership makes sense philosophically.

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Local Search

11th March 2010

Local Search is critical piece to the SEO puzzle.  Local search is on the rise as more and more consumers are using the internet to find business services by city, county and state.  Nationwide Marketing offers SEO services with local advertising expertise. Our search marketing company provides customized campaigns with Internet Yellow Pages and local business directories in an effort to enhance your image on a local level.  If you need help converting your website for mobile users, Nationwide can hep you format and optimize for local search success.

httpv://www.youtube.com/watch?v=hjeCmHwqVpU

Our local search team can help you precisely reach the best audience locally. We can help you get ranked higher on local directories like Google, Yahoo and the Yellow Pages with organic SEO and paid search solutions.  Take advantage of our expertise optimizing websites for local search success.

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One of the key components for successful SEO and lead generation is a good landing page.  We recommend insightful key-word driven copyright with a “call to action” and solid landing page that makes it easy for your website visitor to give you information or make a decision that could help they buy your product or services.  Landing pages are essential for improving conversion rates for email and search engine marketing campaigns.

The best conversion typically occurs when the landing page and content complement each other and Nationwide Marketing can help you with web design and SEO.  For a free SEO or PPC evaluation call 888-271-9581 ext 103.

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Many businesses are overwhelmed with internet marketing and maximizing revenue opportunities with Google Adsense.  Google posted some advice to help answer question with the free reporting tool, Google Analytics.  If you link your AdSense account with Analytics, you willl be in a position to view detailed reports that can help enlighten you for raising conversion rates and increasing revenues.

Here are some of the things you can do with the data available within Google Analytics:

  • Discover where to focus your optimization efforts
    Identify specific pages in the ‘Top AdSense Content’ report that generate a high number of pageviews but aren’t earning you as much. These pages would be a great place to start applying our optimization tips to increase your revenue.
  • Analyze trends in your AdSense performance
    Understand how your earnings vary during different times of the day and different days of the week with the ‘AdSense Trending’ report. Use this data to plan events on your website, such as when to make your next big announcement, or when to avoid performing site maintenance.
  • Compare revenue generated by different types of users
    With the new ‘AdSense Revenue’ tab, you can view your revenue based on user language and location, or see how much you’re earning from new visitors versus existing ones. This information can help you understand where your users are coming from, and whether you should try launching a multilingual version of your site.

SEO campaigns typically take 90- 120 days to realize search engine marketing efforts, so PPC with Google, MSN and Yahoo may be a good idea to jump-start your business with leads.  Nationwide Marketing also offers pay per click management that helps you increase your lead totals and conversions cost effectively.  For a free SEO or PPC evaluation call 888-271-9581 ext 103.

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Omniture is trusted leader for online marketing metrics and analytics.  Nationwide Marketing recommends Omniture  for businesses that are serious about maximizing their website traffic for increased sales. We promote their marketing strategy of maximizing opportunities by analyzing web visitors.

httpv://www.youtube.com/watch?v=p85wDpRrzTc

Their web analytics measure customer behavior while driving innovation to ensure loyalty with your clients or customers in respect to internet marketing. The Omniture Online Marketing Suite helps SEO marketers inspect customer insight in an effort to create a more relevant and personal online experience.  This is a great solution for direct marketing companies looking to increase website sales quickly.

Bryan Eisenberg, co-author of best-selling books “Call To Action,” and “Waiting For Your Cat to Bark,” and Sherry Lin, the Senior Manager of Web and Business Analytics for the social news site Digg.com, share their experiences on building meaningful segments from your customer pool and catering the online experience to each segment specifically.

Internet Marketing Insight:

  • See the formula for better website conversion
  • How Digg appeals varies to segments and why visitors keep coming back
  • 4 main psychographics to use to begin segmentation

 

Stop talking about improving the web traffic and focus on increasing conversion rates.  Learn the conversion secrets to serve more relevant content on your website. Take action and Watch this Free OMTR Webinar.

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The SEO team at Nationwide Marketing understands how search engines rank websites and our search engine optimization solutions will help you rank higher than you key competitors.  We will help you build powerful, relevant links that enhance your search engine rankings. Our SEO strategies will increase your web traffic by placing a priority on organic search engine listings.

If you need quick results, Nationwide Marketing can optimize your website for a productive pay-per-click campaign.  We will help you analyze you website architecture while improving your visitor experience that increase conversions as well.  Nationwide will give your landing pages as tune-up that will also raise conversions quickly.  Our SEO team will set up site analytics to track and measure performance in an effort to maximize ROI for search engine marketing.  Call 888-271-9581 x-103 and one of our friendly search marketing experts will provide a no cost SEO evaluation on your website.

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Search engine marketing is more than just adding links and joining the social networks.  Tracking and measuring conversion rates is an essential step to effective SEO.  There are several key factors in successfully converting online prospects into customers.  Call to Action – Increasing your relevant traffic is critical and making an attractive offer can enhance the quality of your web traffic.  Increasing general traffic doesn’t always increase sales online and usually it’s a lost opportunity. 

Watch Google Website Optimizer Video

httpv://www.youtube.com/watch?v=XJT9TCqzw4U

Conversion rates should be measured regularly to effectively manage and leverage your web traffic. Increasing your conversion rate takes time, but is imperative to realize your sales potential online. Maximizing a higher percentage of website visitors to act on your intended “Call to Action” is a profitable practice.

> Define your Call to Action

> Integrate an effective landing page to make it easy for prospects to act on your offer

>  Use web analytics, track and evaluate conversion rates

> Change up your offers to see what motivates the visitors

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Internet marketing continues to grow rapidly worldwide.  The global search engine market showed “extraordinary” growth last year, expanding by 46% between December 2008 and December 2009, according to a new report from comScore.

In news that could provide a significant boost to search engine marketing, there were 131 billion searches conducted by people over the age of 15 from home and work locations last month.   The United States was the largest individual search market, accounting for 22.7 billion, or 17%, of all queries.   China was in second place with 13.3 billion searches, followed by Japan and the UK.

Google remained the dominant force in the market, handling 87.8 billion searches in December, or 66.8% of all queries. This was 58% higher than its search volume for December 2008, comScore said.   Yahoo! came second with 9.4 billion searches, followed by Chinese search engine Baidu with 8.5 billion.

Microsoft sites, including the Bing search engine launched in May 2009, were fourth with 4.09 billion searches, up 70% on December 2008.

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Is Your Website Ranked at Number One in The Search Engines?  When your website is ranked highly in all of the major search engines, you benefit from more internet exposure and increased traffic online.  SEO  is the most important keys to your company’s success with internet marketing. Your business goes from being unseen or ranked very low to a very high ranking, making you sales 24/7.

At no cost to you, our search engine optimization experts will run a ranking report showing you exactly where your website currently stands in all the major search engines. Then we will email you our analysis report along with the recommendations of how we can increase your ranking, and improve your websites traffic dramatically!

Nationwide Marketing offers lead generation and search engine marketing strategies led by Bryan Dornan that will benefit your bottom line. Please call now and we will send you an SEO proposal based on your keywords, needs and goals.

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PPC Versus SEO for a New Site?

21st January 2010

In a recent Web Pro News article, Chris Crum proposed the question, “Is Pay Per Click more important than Search Engine Optimization for a new website?” The published article considered the debate over what is better between search engine optimization and pay-per-click. Of course both should be used typically, but on a recent panel at SES Chicago, participants were asked to pick a side to highlight the benefits of each compared to the other.  Certainly PPC with Google is a great way to jump-start your site with lead generation, but long term that PPC model can prove to be much more costly than white-hat search engine optimization.  The general consensus seems to be that you should use both when possible, but that SEO is better for the long term, and PPC is better for quick results.

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A new mortgage marketing service from Google allows consumers to compare multiple offers from lenders and brokers that are generated automatically when prospective applicants submit information about the mortgage loan they are seeking along with their credit rating.  Unlike some similar services, Google’s AdWords Mortgage Comparison Ads enables borrowers to refine their criteria and request loan quotes anonymously.  Lead Planet founder, Bryan Dornan thought it was a good idea.  In a recent interview, Dornan said, “Google bringing together the technology vendors for the mortgage industry makes sense.”  He continued, “The fact that Google is getting involved in mortgage lead generation says a lot about the mortgage industry.”

In October of 2009, Google launched Comparison Mortgage Ads in Beta test mode . Google moved Mortgage Comparison Ads out of the Beta test phase today, allowing three vendors to announce their roles in the project: Insight Lending Solutions, which is providing its PriceMyLoan pricing engine; Lead360, a lead management software provider; and Mortech, which provides both loan pricing and lead management services to lenders.

For a Free mortgage lead generation evaluation, call 888-271-9581- extension 103 and take advantage of our lead generation solutions.

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